reflections

Effective Advertising and Info Management

January 5th, 2009 How to Price Your eBook

You’ve written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it’s of
little value, and they won’t purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don’t you think the people who bought it for
$39.99 are going to be PISSED?

Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.

But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people’s lives.

What do you think an idea is worth when evaluated
against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for
determining the correct price for your ebook. Let’s
begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.

This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again ? as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.

However, if your book contains valuable ? and more
importantly NEW information, references, or techniques
? then you should aim to price it on the high end.

After you figure out your goal, you must figure out
what your audience’s need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn’t been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.

Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.

If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.

Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.

One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.

An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don’t
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.

Ultimately, if you’ve written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!

Dan Meiyers
info@emarketingbooks.com

Ebook Marketing Revealed
http://www.emarketingbooks.com/ebooksecrets

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Posted in World Library | Comments Off
January 5th, 2009 Setting Up an Ebook Affiliate Program

When you begin marketing your ebook on the Internet, you
can dramatically increase your sales with an affiliate program.
An affiliate program will enable you to recruit an entire sales
force to market your ebook for you. The great thing about
having an affiliate program is that your affiliates work for you
on a commission basis. They are paid a specified percentage
for each sale they make. If they don’t make any sales, they
won’t get paid.

The key to obtaining affiliates is to offer a nice commission for
each sale. The higher the commissions, the more affiliates
you’ll recruit.

There are thousands of affiliate programs on the Internet. In
order to be successful, you must sell your affiliate program
just like your product. In other words, your affiliate letter
should be written like a sales letter. You must persuade your
visitors to join your affiliate program by packing your affiliate
sales letter with benefits. Tell them exactly what your affiliate
program will do for them, how much commission they will
receive and make the sign-up process simple.

Setting Up Your Affiliate Program

When you’re ready to set up your affiliate program, there are
basically two options. The first option is to purchase an
affiliate software program. Affiliate software will track your
affiliate sales and enable your affiliates to view their stats.
This option requires that you run your affiliate program and
you are responsible for accepting payment and sending out
commission checks.

The second option is to use a third party affiliate tracking
company to run your affiliate program for you. These
companies will track your affiliate sales, enable your affiliates
to check their stats and send out commission checks for you.

Affiliate Tracking Software

AssocTRAC
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2333

Pro-TRACK
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=61

Affiliate Tracking Companies

ClickBank
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=196

Commission Junction
http://www.commissionjunction.com/

Increasing Affiliate Sales

The key to developing a successful affiliate team is to keep
your affiliates motivated. Set up an opt-in list to enable them
to subscribe and receive new promotional methods, sales letters
and articles to assist them in making more sales. This will not
only increase their sales, but it will also enable you to keep in
contact with your affiliates and introduce new products.

Nobody knows more about your ebook than you do. Set up a
page on your web site and provide your affiliates with all of the
promotional information they’ll need to market your ebook.
This information might include all of the following:

- Banners
- Sample ads
- Articles
- Reviews
- Sales letters
- Autoresponder courses

To further increase sales, create a sample or limited version
of your ebook. This ebook should be used to intrigue and
persuade your readers to purchase the full version. This can
be accomplished by allowing your readers to only view a
portion of your ebook. In order for them to gain full access
to your ebook, they must purchase the password.

The key to using this technique successfully is to enable
your affiliates to customize the sales links within the ebook
with their affiliate information. This will provide your affiliates
with a viral marketing tool that they can freely distribute and
earn commissions for years to come.

Creating a Customizable Ebook

In order to create an ebook that can be customized by your
affiliates, your ebook must be in HTML (EXE) format. In
addition, you must have a special ebook compiler. This
compiler will enable you to specify certain areas within your
ebook that may be customized. When your affiliate downloads
your ebook, they will also need to download an additional
software that will be used to place their affiliate information
within your ebook. There are very few compilers on the
market that use this technology.

Here are two that I recommend:

Ebook Edit Pro
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2894

Activ E-book
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=105

Both of these compilers will enable you to create an ebook
with customizable fields.

Developing your own affiliate program will not only enable
you to increase your sales, but it will also drive targeted
traffic to your web site. Even if your visitor decides not to
purchase your ebook, they may be interested in some other
products your web site offers.

Take your time and select the best affiliate option for your
business. If you’d rather not take the time to run your affiliate
program, you may want to use one of the third party affiliate
companies. This is the easiest route and will enable you to
concentrate on more important things — like making more sales
and writing new ebooks.

About the Author

Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.
http://www.web-source.net/ebookstarter.htm

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Posted in World Library | Comments Off
January 4th, 2009 Pacific Crest Trail - Critter Problems

Hiking the Pacific Crest Trail is a must for serious hikers on the west coast and through much of the world. While it can be great, you need to keep an eye out for potential critter problems.

Pacific Crest Trail

The Pacific Crest Trail stretches from the Mexican border to Canada. It contains some of the most beautiful scenery you will see anywhere. The trail is set up in such a way that as much as 80 percent of it can be done with day hikes, which makes it a very attractive option for long weekends.

Since the Pacific Crest Trail is so easy to day hike, many hikers fail to take into account the animals that cross the trail on a daily basis. Of course, this can lead to small inconveniences or horrendous disasters you read about in the newspaper. Here’s a list of critters you should keep in mind.

1. Mosquitoes - Where there is water, there seems to be mosquitoes. The sections of the trail in Southern California aren’t too bad, but northern areas can be horrendous. As spring comes on, the snow in the mountains starts to melt and you get standing water. During these periods, there can be absolute clouds of mosquitoes in some areas. The area around Klamath should be avoided at all costs in June. Just don’t go.

2. Snakes - Most snakes are not confrontational. On the southern sections of the Pacific Crest Trail, you are definitely going to see rattlesnakes. When you do, just calmly walk away from them.

3. Mountain Lions - Mountain lions can be a bit troubling. They are much bigger than you think, weighing as much as a couple hundred pounds. They are also known to track humans on the trail, but attacks are extremely rare. If you do happen upon one, do not run away or start screaming. Mountain lions are predators, so don’t act like prey. Just stand there or calmly back away. Try to grab a stick or even a can of mace if you have one.

4. Bears - Black bears can be found in mountain areas, but are fairly harmless. Unlike what you see in movies, these bears tend to eat plants and you don’t look appetizing. If you see cubs, absolutely leave the area as calmly, but quickly as possible. Mother bears are very aggressive if they think cubs are in trouble. You don’t want to face off with an angry bear.

5. Humans - As with all aspects of society, there are scumbags on trails. If you objectively feel you can handle yourself, don’t worry about it. If not, it is best to travel with another hiker you know well on the odd chance you run across a jerk.

In retrospect, that may all sound rather horrific. In truth, those hiking the Pacific Crest Trail rarely run into problems. Just make sure you keep in mind you are in the wild, not your local canyon.

Rick Chapo is with NomadJournals.com - makers of hiking trail journals. Visit NomadJournalTrips.com to read more articles about hiking and the great outdoors.

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January 3rd, 2009 A Apple Valley California attorney lost from a lawfirm in Midland Texas

As long as the adverse action is based on reasonable factors other than age. The company had its supervisors rate their subordinates based on their performance flexibility and critical skills. Twenty-eight of those 20 employees sued under the ADEA claiming Knolls illegally fired them because of their age. For example it would not be illegal to consider criteria for a particular role in a movie that has a disparate impact on age if the part calls for someone of a particular age. At the trial a jury found Knolls had violated the ADEA because its layoff procedure had a disparate impact based on age. In other words the ADEA permits employers to discriminate based on age considering age is legitimately necessary under the circumstances. Knolls totaled those scores and gave the employees additional points based on their years of service. The BFOQ defense states that it is not unlawful for an employer to take adverse employment actions otherwise prohibited by the ADEA where age is a bona fide occupational qualification reasonably necessary to the normal operation of the particular business. In reaching its conclusion that the employer has the burden to prove the reasonable factors other than age defense the Supreme Court looked at another provision of the ADEA the bona fide occupational qualification defense. The United States Court of Appeals for the Second Circuit initially affirmed the jurys findings but after the United States Supreme Court asked it to reconsider the Second Circuit reversed itself and ruled in favor of Knolls. It has the burden to prove that its decision was based on a reasonable factor other than age. The Supreme Court then agreed to hear the case and eventually reversed the Second Circuit and reinstated the jurys finding that Knolls policy unlawfully discriminated because of age. Thirty of the 23 salaried employees the company laid off were at least 63 years old. A lawyer from Doetinchem won from a advocate in Euclid Ohio In Meacham Knolls Atomic Power Laboratory was planning to lay off a number of employees. In that case Meacham versus Knolls Atomic Power Laboratory the Supreme Court interpreted a provision of the ADEA that permits an employer to take an adverse employment action against an employee. Specifically the jury found that although the plaintiffs did not prove that Knolls intentionally discriminated against them they did prove that Knolls method of deciding who to lay off disproportionately harmed older workers. Even if the employment action is otherwise prohibited by the ADEA. The Supreme Court ruled that if an employer seeks to rely on that defense. It then used those totals to decide who to lay off. The Supreme Court has previously recognized that the employer has the burden to establish the BFOQ affirmative defense.

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Posted in Better Legal, Helpful Tips | Comments Off
January 2nd, 2009 Self Publishing Era: Digital Publishing Tears Down Walls

Since the birth of publishing, authors have been forced to deal with the middlemen of this industry; the publishing houses. Often some of the best authors are turned away at the door because they are not “recognized” enough. Sometimes the best talent is rejected because big publishing houses just do not have time to look over all of the manuscripts. Well the times have changed. Now authors can self publish their material for next to nothing in the form of an ebook. While many traditionalist stubbornly claim that “customers won’t buy ebooks”, nothing could be further from the truth. Some ebook authors make exorbitant amounts of money. What’s better is they get to keep most of their profits. If you are thinking about writing a book, consider publishing it in ebook format. Here are some of the benefits of ebooks…

Lower costs than self publishing

Larger returns than many traditional publishing offers

Work on your own terms

Constant and growing profits

Here are some of the downfalls of self publishing ebooks:

You must learn online promotion strategies

Effectively you are the author, distributor, webmaster and many more positions

May require some knowledge of web design, book design etc etc

As you can see, digital publishing is not all fun and games. If you are serious about promoting your book online you should understand that you will no longer be just an author. You also take over the publisher’s role and become your own distribution agent. If you’re willing to sit down and do a little learning than transforming your book into digital format may be the right thing for you to do.

To learn more about digital publishing visit http://www.zizzoo.com. Alternatively if you are ready to start writing and designing you ebook check out http://www.zizzoo.com/guides/ebook

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January 1st, 2009 Domain Names-Protect Your’s From Drop Catchers

Imagine you’re the owner of a successful Web site, but when you logon one day all you get is an error message. Or worse yet, the domain name now points to a site full of advertisements. That’s right. You’re out of business.

This happens every day because of a perfectly legitimate process known as “drop catching,” where people quickly snag the domain names owners have let expire and try to resell them or use the links associated with the names, which could be extensive, to create Web sites loaded with advertisements. You can easily avoid becoming a victim of a drop catcher by better understanding how the domain registration system works to protect your domain name.

Your Web site, with all the content you have so painstakingly added, sits on a computer with a unique address called an IP address, which is simply a series of numbers. A domain name is an address forwarding service that directs visitors to the site using this IP address. Domain names are used instead of numbers because most people find it easier to remember a name rather than a bunch of numbers. It’s as if you could dial your friend’s name into the telephone instead of his phone number.

You can purchase a domain name by registering it with a provider of domain services such as GoDaddy.com , the largest on the Web, or any number of other registrars. The name can be registered for just one year, for about $10, or for as long as ten years, for around $80. Many register for only one year because it’s cheaper, or they only want the site for a limited time.

At the end of the year, the registrar usually sends an email renewal notice to the owner. If the owner doesn’t respond to the renewal notice, the domain name will eventually be made available for purchase by someone else. Roughly 20,000 domain names become available every day because the owners allowed them to expire, or the owners didn’t realize that their domain name was up for renewal

According to the rules established by the Internet Corporation for Assigned Names and Numbers(ICANN), domain registrars have 45 days after the expiration date to notify the owner that their domain name is going to be dropped from the registry. If the name is dropped, the guidelines then call for a 30-day grace period during which the owner can still claim the name. After this grace period and then another five-day holding period, the name is dropped from the registry and anyone can claim it.

Since 2004, however, a number of domain service providers, starting with SnapName.com, have created an auction process for expired names which bypasses the original drop process and makes the names available in as little as thirty days. GoDaddy.com begins the auction process even before the names have officially expired, although it does warn the auction participants that the owner could still claim their name.

These providers of domain services each have tools on their sites to make it easier to grab expired names. They provide constantly updated lists of expired names, various auction services, search engines, and other free tools for anyone to quickly and easily find available domain names. Some sites also offer software for sale that further simplifies the search for expired and soon to be expired names.

With the surge in online advertising, drop catchers will continue to seek out domain names from sites with good traffic, anxious to exploit the established links. Protect your site and your business by checking the expiration date of your domain name. Relying on the registrar to send a renewal notice that could easily be sent to an old email address or get lost in the spam catcher, could cost you years of hard work.

Dave Starner is a former teacher and coach. Visit www.ebooksnet.com to instantly download great ebooks, and sign up for free bonuses and money making information. Article reprints welcomed as long as all texts and hyperlinks remain unchanged.

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January 1st, 2009 Sweet BCN Home in Barcelona

Sweet BCN Home is a bed and breakfast in Barcelona, located in Carrer Monistrol 13

Now you can be closer to the center of the city. Many Barcelona’s landmarks just walking from the perfect headquarters to get into the city.

Come to our comfortable Bed&Breakfast with single, double, triple and quad rooms.

Modernist Gaudi Houses at a few blocks away as well as Sagrada Familia and many others:

* Casa de les punxes (350 mts)
* Casa Pomar (800 mts)
* Casa Macaya (550 mts)
* Palau Montaner (650 mts)
* Palau del Baró de Quadres (500 mts)
* Casa Fuster (500 mts)
* Casa Comalat (500 mts)
* Casa Batllo - Gaudi (1 kms)
* La Pedrera - Gaudi (650 mts)
* Casa Calvet (1,4 km)
* Inmaculada Concepcio Church (700 mts)
* Plaça Catalunya (1.6 kms)
* Sagrada Familia (900 mts)
* Arc del Triomf (1.8 kms)
* Casa Llopis Bofill (700 mts)

Located in the lower corner of the Gracia district and one block from the Eixample district, you will enjoy a peaceful rest in a quiet neighborhood. But you will be just some streets from the hustle and bustle of the Gracia’s night.

Many typical restaurants are just around allowing you to taste the mediterranean style with ‘tapas’, seafood, paella, etc.
Transportation

Subway: Verdaguer stop (L5 and L4)
Bus: line 15, line 20, line 45 and line 47
Night bus: N4 and N6

Rooms share bathroom. They have locks, so you will be safe letting your luggage inside.

We have tried to offer you the highest standard in beds. We know visiting Barcelona can be a hard job, so you will need to really rest at night. Even if you are just a few hours, we hope you will have the best rest.

You will have sheets and linen for free, as well as towels. All of them will be changed every 4 days, in case your stay is so long.

Other than AccommodationZ.com, our network also includes Reserver.it (where we list more than 2500 Hotels in Italy with secure online reservation) and Siteseeings.com, where you can make reservations for sightseeings in Italy, tours in Rome and also in the Amalfi Coast.

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January 1st, 2009 Procure Public Liability Insurance Cover on the Web

With the legal civilisation increasing all throughout the planet, having possession of professional indemnity insurance is developing into being ever more and more necessary. If you don’t at this time have liability insurance written-in into your building insurance, then now is perhaps the occasion to look into buying better insurance. Here is some suggestions about why you require cover, and what to watch out for.

What is professional indemnity cover: Professional Indemnity cover is an insurance agreement that protects you from claims that 3rd party’s could perhaps make against you in the chance of an accident. If someone damages their belongings or harms themselves in or around your property or business then the public liability insurance will shield you for any fees that could possibly take place. Cover usually ranges from two-hundred and fifty pounds up to ?1 million.

What are you protected for: Insurance will insure you against accidents or loss that other individuals may experience in or around your home or organisations site. You are covered against claims from thief’s in addition to damages that may perhaps occur to anyone from falling items or workers carrying out maintenance. If a disaster takes place on your premises and someone claims against you, your insurance policy will help you to pay any fees.

What’s included Some contents or property insurance covers include integrated liability insurance. You would be advised to check with your insurer if this is the case, and if so what extent of cover you have. Even if the insurance is included, you must guarantee that you are accurately covered for any kind of accidents that might take place. Click here to find a public liability quote today.

Payment: The premiums that you pay depend on the level of protection you purchase. If you simply insure your home, then the payments are very likely to be much less than if you are covering a business. Although, payments are pretty cheap for the extent of cover that you have to pay for, and it is therefore important for anybody running a business.

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December 31st, 2008 Whois Data Base Closures Hurt Consumers Say FTC

The Federal Trade Commission realizes that the Whois Data Base information can be hidden from view for only $9.00 per year for domain name owners. Many scam website frauds can therefore hide for weeks until a court order is issued to turn over that information. This helps Spammers, Phishers and Identity Thieves pull scams.

But critics say that if people allow their listing then they get bombarded with Spam too. Spammers scour the Whois databases and collect email addresses to Spam us all with. So it is a Catch 22 in that the FTC needs to get to these Spammers websites and find out who-is-who, but privacy people say they are not happy with the Federal Trade Commissions request and cite that the FTC has been unable to stop Spam anyway.

Therefore why is the FTC violating privacy rights, when they are suppose to stop Spam, which has gone up some 3000% since the Federal Trade Commission started to attempt to go after all the Spammers?

Meanwhile, now there is a legal battle brewing and the FTC is looking rather incompetent these days as they had two-lap tops stolen in Scottsdale AZ with 110 personal identification information on of employees? Ouch? So is the FTC on its last leg these days or what? Dah? Talk about incompetence? Consider all this in 2006.

Lance Winslow

Lance Winslow - EzineArticles Expert Author
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December 31st, 2008 Taking an Alaskan Cruise - What to Pack

Packing in general can be a hassle. But when going on an Alaskan cruise, it can be even harder because of the colder weather. Here are some general suggestions to make this task a little easier.

Casual clothing - You will want to take some casual clothing for the daytime. This will include jeans, cords, turtlenecks, and sweaters.

Dress in layers - If you dress in layers, you can add or subtract layers as the weather dictates.

Outerwear - You probably will not need a heavy down coat if you dress in layers, however, you will need a jacket.

Dinner wear - You will want to dress up for dinner each night. If you stick to a core wardrobe color, you can mix and match. Use bold accessories such as pins, necklaces, and scarves to change up the look.

Shoes - Try to plan your wardrobe around one basic color so that your shoes will match everything. Of course, dinner shoes will be different from every-day shoes.

Misc - Remember to take your camera and binoculars. Don’t forget the film and extra batteries. An umbrella may also be needed.

By packing this way, you may be able to get everything into one suitcase and a backpack that you can carry with you on the plane. You’ll be prepared and worry free!

Copyright © 2005 Susan Daniel and Debbie Overstreet

About Susan and Debbie: Susan and Debbie are internet marketers. You can review more articles and Web sites on Alaskan cruises by visiting http://www.gocruisevacations.com

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