Effective Advertising and Info Management

We have been experiencing an intense focus on “wellness” for
close to a decade now, but it seems little has been done to
really improve health and well being in this country.

Many corporations have gotten on the bandwagon as a way of
adding value to the employee package and hopefully limiting
health care costs. Some programs include onsite medical care and
bag lunch classes on nutrition and exercise. Very progressive
programs may have lifestyle consultants or personal coaches. But
most merely house onsite exercise equipment that employees may
use in spare time.

Unfortunately, these elements do little to improve overall
health and well being except for the most avid and health
conscious employees. Why? Because physical condition and
nutritional intake is only a small part of the whole person.

The number one killer in this country is heart disease. Yes,
food and exercise play a part in maintaining health. Obesity is
a health issue. But a major cause of heart disease as well as
many other chronic and deadly illnesses, is chronic stress. How
many people even know exactly what stress is and what it does?
The fact is, if strenuous exercise is the only solution used for
stress, it can be deadly.

Wellness programs would be much more effective if employees were
given concrete information regarding stress, what it is, how it
impacts the body and mind, and what they could do about it.

Employees would benefit from understanding that the source of
their stress is not lack of exercise, but emotion resulting from
real life problems. Problems including relationship conflict,
finances, parenting, life/work balance, negative thinking, and
other issues cannot be solved merely through meditation,
relaxation, exercise or a hot bath. Stress producing problems
must be solved and they can be eliminated. They are the source
of life-threatening chronic stress.

Most of us struggle with one thing or another. If finances are a
problem, a better solution is to find an expert who can help us
reach financial health. If relationship conflict is a problem,
it is more helpful to find a coach or therapist to teach
effective relationship skills and move us toward relationship
health. If you are stressed due to lack of time, it is more
helpful to learn time management skills and balance your life.
Most of us weren’t taught these skills growing up. We cannot be
expected to know what we never learned. But we can be expected
to identify and find solutions to our own stress related
problems.

I see this all the time with clients who come in with
depression, anxiety, anger management problems or other stress
related issues. In some cases these individuals work out
religiously and have healthy eating habits.

One such client, a single man I’ll call Tom, was employed by a
company with a wellness program. Equipment was available but
little focus was put on individual employees. Tom had stomach
surgery scheduled due to intense pain that doctors could not
diagnose. He gave up coffee, alcohol, and spicy foods. He blew
up frequently at work and had few friends. Anger, negative
thinking, and isolation cause stress and are hazardous to your
health.

With Whole Life and Wellness coaching Tom learned techniques
that brought him immediate relief and helped him relax. With
coaching support he was able to move on to deeper learning and
personal insight. After only a brief period of time Tom was a
changed man. He cancelled surgery, was commended by his
supervisor, and began actually enjoying his life.

Corporate wellness programs could be a big part of this process
if they utilized wellness coaching, education and training in
life areas other than diet and exercise. When people are
stressed, they aren’t interested in diet and exercise.
Individuals often wait until stress turns into major mental or
physical problems before they do anything about it. Individuals
who identify and manage stress early use fewer medical benefits,
have higher morale, fewer accidents, and are more productive.
Optimal health of employees impacts the bottom line.

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