Effective Advertising and Info Management

Copyright 2006 Mary Foley

The sad fact is that most Americans hate their jobs. Its pure drudgery and they’re just in it for the paycheck. It doesn’t have to be this way. You really can have a dream job, one that you really love and that pays you well.

No, I’m not in fairy tale land. For the 10 years I worked for AOL, I can honestly say there were few days I didn’t want to go to work. The challenges of each position and the company’s ups and downs were never easy, but I always believed my contribution meant something and I felt that I was being fairly compensated. When this was no longer the case, I found another way to grow my career.

But, unfortunately, my experience is not common. After even a few years into your career, you might be frustrated by any number of things - work that’s not challenging, people who don’t value your abilities, being paid less than you’re worth, to name a few. You might even fantasize walking into your boss’ office and shouting “Take this job and shove it!”

That might feel momentarily satisfying, but it’s never a lasting strategy to build your career. The more productive thing to do is to “take this job and love it!” No, not the job you currently have that leaves you frustrated. I’m taking about a new job, a different job that is a great match for you, your abilities, and your desires.

But, how do you go from “shove” to “love” in your career?

Pounding the pavement searching for a more fulfilling career is one of the most stressful events in life. I read that it’s in the top three, right along with divorce and a death in the family. Having a road map can reduce your anxiety. Here are my six steps to get that dream job while you’re fully conscious:

1. Determine That You Need To Change Jobs

Sometimes, it’s worth trying to work things out at your current job. Often, you need to move on. In either case, the big thing is that you need to understand why you are dissatisfied with your current so that you can take that into account when you are looking for a new one.

2. Identify The Job You Really Want

The goal is to have a job where you are excited about getting up every morning and going to work. Allow yourself to dream what that new job might be and then explore what that job is like through online research and informational interviews with people who actually do that job now.

3. Find The Company That Has The Job You Want

Start looking in easy places, both on and offline. For example, check the want ads in the largest general newspaper in town plus the largest business newspaper in town. Go online and search job websites such as www.monster.com and www.careerbuilding.com. Don’t forget any schools or related associations who also may have job postings. One huge way people find jobs that’s often overlooked is networking. Get out and meet people and let them know you’re seeking a new opportunity. Often you’ll get a recommendation of a company or someone to contact.

4. Convince The Hiring Manager You Are The Person They Are Looking For

Be prepared for the interview. Learn all you can beforehand about the company and their current situation. Of all the questions you may get, the most critical answers are the ones where you tie your abilities and experience to the company’s needs. That’s what makes you truly valuable.

5. Negotiate A Fabulous Salary And Compensation Package

Never talk money and compensation until you’ve clearly discussed your value - what you can do to meet the company’s needs right now. Know what the job is worth ahead of time using websites like www.salary.com. Let the hiring manager put out the first number, but never accept it immediately. Often this is their lowest offer. You will often get more in salary or benefits if you ask, but only if they believe you’re worth it.

6. Start Off Your New Job With A Bang

You’ve worked really hard to get to this point. Don’t wait for your boss or your new co-workers to make you feel comfortable and to give you direction. Reach out to them first. Continue to demonstrate through your results and by creating positive relationships that they made the right choice.

Mary Foley, author of “Bodacious! Career: Outrageous Success for Working Women”, inspires people to take charge of their lives and grow their careers and business. Tired of seeing so many people weary from jobs they hate, Mary created “6 Steps to Win the Job You Really Want” , which draws from her ten years at AOL forging her personal career, hiring hundreds of people, training managers how to interview, and being co-owner of a human resources research and consulting firm. To find out more, check out www.new-job-search.com

Your donors read your donor newsletter to discover news about
themselves. You are of secondary interest.

Like you, your donors and members read what interests them.
They donate money to causes that interest them. They read about
people that interest them. That’s why they support your
organization–because you interest them. Your donors read your
donor newsletter to learn what kind of difference they are
making in the world, through your organization.

This is why the donor newsletters that generate the highest
readership among donors and members–and attract the most
gifts–are the ones that focus on the needs of donors and
members and not the organization. They are donor-centered. A
donor﷓centered newsletter inspires donors to act. It
motivates them to give. And it encourages them to remain loyal.

This doesn’t mean that every newsletter story you write has to
be about your donor. It simply means that you must make the
donor the hero of every story possible. Here are some practical
ways to do that.

Write stories that show recent gifts hard at work

Donors give to make a difference. They want their financial
contributions to right a wrong, change attitudes, eliminate a
problem that keeps them awake nights, and help the downtrodden
and underprivileged. When your donors pick up your newsletter,
they are looking for stories that demonstrate that their gift is
accomplishing their goals.

So make sure your donor newsletter contains plenty of news
stories that show donations at work. Show the link–explicitly
or implicitly–between the donor support you received and the
good you are accomplishing because of it.

Describe recent successes

Whenever possible, publish news stories that describe
accomplishments that interest your donors. Some accomplishments
(staff promotions, for example) will interest your staff or your
board of directors more than they interest your supporters.

The closer the accomplishment is to the heart of your mission,
the more likely your donors are to find the story appealing.
Your challenge with each newsletter issue is to uncover these
accomplishments. And if you can’t find any obvious ones, you
need to turn mundane accomplishments into donor-centered
accomplishments.

Inspire readers with your vision for the future

Would you vote for a political party that had no platform? Or
invest your life savings in a public company that had no
strategic five-year plan for improving profitability or
increasing market share? Or send your children to a college that
hadn’t changed its curriculum since the Internet was invented?

Informed donors want to support museums, universities,
hospitals, women’s shelters and other non-profit organizations
that are thriving today–and have a plan for thriving tomorrow.

Avoid “Nonprofit Navel-Gazing Syndrome”

Some non-profit organizations suffer from what Jeff Brooks,
senior creative director at the Doman Group, a direct marketing
fundraising agency, calls “Nonprofit Navel-Gazing Syndrome.”
This condition causes non-profits to believe that donors must
see the world the same way they do. This leads to a lack of
respect for donors who do not share their vision, and an elitist
attitude that prevents effective fundraising.

Brooks lists a number of symptoms of Nonprofit Navel-Gazing
Syndrome:

- news about back-office staff

- photos of wealthy (non-typical) donors presenting giant
cheques to your organization

- photos of people standing around (maybe holding wine glasses)
at your fundraising event

- articles that have the sole purpose of educating your donors
(instead of trying to stir their emotions)

- stories about your methodology

The proven remedy for Nonprofit Navel-Gazing Syndrome is
newsletter stories that put your donor–not you–in the center
of the action.

© 2006 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message).

Isn’t it awful to find a mildewed washcloth in the bathroom closet, or a mildewed sweatshirt that was left in the garage after someone washed the car? While you can try to remove mildew using various commercial products or home-made cleaners, chances are you may never get rid of it, and you’ll have to throw away the item, leading to the purchase of replacements or doing without for a while.

Mildew is even spoken against in the Old Testament, where it could creep into clothing and even wall structures. Following treatment if the mildew remained, the structure could be condemned and vacated.

To prevent mildew from growing in your home, here are a few tips that you may want to consider:

1. Fix leaky faucets. Remind everyone in the house to turn off the spigots after using them, indoors or outside. Then, don’t delay in getting leaks fixed by applying a new nut or replacing rusted fixtures. Watch for signs of drips overnight that could signal a slow leak. Wipe up standing water from spigots, indoor laundry hoses, or around drains to prevent mildew formation.

2. Clean laundry, sink, and tub fixtures weekly. Use antibacterial cleaning agents if you wish, but even a mild soap solution will help to get rid of bacteria and fungus that can contribute to mildew buildup. It’s a good idea to air out these areas well by opening windows or running the whole-house fan to dry up lingering moisture. Keep your indoor thermostat set at a lower temperature (below 70 degrees is best) to prohibit the growth of any unwholesome organisms.

3. Maintain water-based appliances. Check your hot water tank, tub fixtures, and laundry equipment for possible weak areas that could become leaks. Tape them before they actually start dripping water. Replace hoses or other parts that are starting to rot or become worn. Look for standing water and wipe it up promptly.

4. Tell everyone to spread out wet clothing that has been caught in a rain shower or snowstorm, or perhaps even children’s play in or near a pool, on a laundry room table or bar so it can air out. Leaving wet clothing in a pile or wadded tightly to prevent air circulating through it will cause mildew. Boots should likewise be aired out by removing or turning inside out the interior lining.

5. Don’t let wet laundry sit for very long. Bundle it immediately from washer to dryer. You may want to wash damp bathroom towels promptly rather than putting them in a laundry basket with other dry dirty clothes. Have everyone hang up towels and washcloths after bathing rather than leaving them lying in piles.

With a little bit of forethought and effort, you can defeat mildew before it takes over your home. Enlist the help of each family member to keep your household mildew-free.

Get rid of mildew and keep it from coming back by visiting Mildew Facts at http://www.mildewfacts.com.

Recently, I felt appalled to see a political candidate running on the motto of “Demand More!” That motto oozes extreme nerve, and implies some people think it is o.k., as the saying goes, to “rob Peter to pay Paul.”

Well, this “Demand More!” philosophy led me to thinking about “leeches.” I define “leeches” as people who devote their time and energy trying to get something for nothing - including you and your company.

YOU LET “LEECHES” INTO YOUR COMPANY

Most companies have hired “leeches.” These are employees who look forward to using every vacation day more than they look forward to putting in a day’s work for a day’s pay.

“Leeches” call-in “sick” after they use all their vacation days - to use their “sick-days” as vacation days. They also use all “personal days” you offer, even if they do not really need a “personal day.”

“Leeches” do just enough work to avoid getting fired - and not one bit extra.

“Leeches” steal property from your company and your customers. They aim to keep anything that is not nailed down.

When you put a “leech” on your payroll, your employees know you hired a lazy bum. It conveys you do not value their productivity because, if you did, you would not make a “leech” their co-worker.

HOW TO AVOID HAVING “LEECHES” IN YOUR WORKFORCE

You can eliminate these parasites in two ways:

1. Get rid of “leeches” you have

2. Stop hiring “leeches”

DE-EMPLOY “LEECHES” WHO WORK FOR YOU

Get rid of “leeches” in your company. A great way to terminate them is to insist every employee writes goals that

a. are measurable

b. have deadlines

Then, evaluate each employee on whether the person achieved his or her goals.

Important: Do not evaluate annually. That gives “leeches” too much time to rip you off. Instead, evaluate your employees quarterly. Productive employees like to shine often. But, “leeches” will shriek because they are vampires you are forcing into the light. After all, they are vampires who suck profits and productivity out of your company - if you let them stay.

Since “leeches” often fail to achieve measurable goals with deadlines, you can de-employ them. Actually, you are doing them a favor: They do not really want to show up at work, anyway.

4 WAYS TO AVOID HIRING “LEECHES”

As author of the book “Hire the Best — & Avoid the Rest,” I will give you four ways to avoid hiring “leeches” and lazy bums.

1 Way to Avoid Hiring “Leeches” = Make Applicants Fill-Out a “Character Test”

Many of our clients use the “P.A.S.S.-III® Character Test” to help avoid hiring “bad apples.” It takes only 10-15 minutes for an applicant to fill-out, and you only need 1-2 minutes to score it. The applicant’s scores tell you how “risky” the applicant is on three key attitudes:

a. work ethic

b. trustworthiness, e.g., possible stealing

c. drug/drinking attitudes

You, of course, would prefer to hire applicants who score “low risk.” Applicants who score “moderate risk” are not as desirable, but the “P.A.S.S.-III® Character Test” gives you specific questions to judge how “risky” the “moderate risk” applicant is. (Note: If an applicant scores “high risk,” then you quickly show them out the door!)

3 More Ways To Avoid Hiring “Leeches” = Clues in Job Interviews

Glorious news: “Leeches” give you clues in the job interview to help you weed them out of the running.

First interview clue: During the interview, a “leech” applicant asks about days employees do not need to work: Vacation days, sick-days, personal-days, and holidays. An applicant who really desires to work focuses on the possible job - not on days off-work.

Second interview clue: Applicants who turn into productive employees can tell you many quantified results they achieved in previous jobs. In contrast, “leeches” mainly spout vague blathering about “doing work.” Do not let them fool you: People who cannot tell you specific results they achieved are not worth hiring.

Third interview clue: Applicant exudes laziness. Most managers find “problem employees” are 1 - 3 of the following:

■ Lazy,

■ hazy

■ crazy

Remember the saying, “If it walks like a duck and sounds like a duck, then it probably is a duck.” Well, if an applicant walks and sounds lazy, then the applicant probably is lazy. Do not bet your career “hoping” a person will work better then s/he acts and sounds.

YOUR ACTION PLAN to STOMP OUT “LEECHES”

You now can use this two-prong method to keep “leeches” out of your company:

1. De-employ “leech” employees by proving they are unproductive

2. Avoid hiring “leeches” by using

a. P.A.S.S.-III® Character Test

b. 3 interview clues

Your result: Everyone in your company will consider you an outstanding manager.

Copyright 2005 Dr. Michael Mercer

Michael Mercer, Ph.D., is a pre-employment test expert, public speaker, and founder of The Mercer Group, Inc. in Barrington, Illinois. Dr. Mercer developed the widely used Abilities & Behavior Forecaster Tests. You can view information on these tests at http://www.mercersystems.com

He wrote 5 books, including (1) Hire the Best — & Avoid the Rest, (2) Turning Your HR Department into a Profit Center, and (3) Absolutely Fabulous Organizational Change. You can subscribe to his free e-Newsletter at http://www.DrMercer.com or contact him at (847) 382-0690

It is easier said than done. You want to invest your money, not
to gamble it away. A lot of people unknowingly has become
gamblers instead of investors. The distinction between the two
is not what they do, but rather how they do it. How can you
differentiate the two? Here are the basic distinction between
the two.

Gamblers. I am not referring to individuals who went to
the casino and gamble. I was referring to stock gamblers,
individuals who blindly throw their money away in investing.
They love buying stocks. The ups and downs of the stock price
thrills them. Whether they make a profit or loss, they have no
idea what causes it.

Investors. These are not individuals who merely buy
stocks. They know what they bought, researched it beforehand and
are aware of the risks involved. They may lose money on an
investment but they knew why they lose and they learnt from
their loss to improve future performance. They do not over
diversify and yet they manage to spread their risk apart.

So, how do we all learn to be investors, specifically stock
investors? First, we need to educate ourselves and know how to
calculate the fair value of a common stock. If a stock is
currently undervalued, we need to assess whether we can accept
the potential return given by the stock. If the stock is 20%
undervalued, would you want to accept that kind of return? If
so, then you might buy the stock as an investment.

Aside from the potential return, investors also need to assess
the potential risk associated with the purchase. What would make
the stock to drop from your purchase price? The most likely
occurrence is that a particular stock fails to generate a profit
expected by your calculation. If your calculation shows a fair
value of $ 50, while the actual profit generated warrants a fair
value of $ 30, then you might experience a loss. This of course
depends on what price you buy the stock for. Anyway, if you know
the risk and reward of a stock purchase, then you can decide
whether this stock is right for you.

Another tools needed to be stock investor is portfolio
management. You do not want to over diversify but you also do
not want to expose yourself to incredible risks associated with
the adverse movement of your holdings. In general, you can do
this by buying stocks of different industry or buying companies
which engage in different kind of industries. Of course, the
stocks you bought should fulfill your criteria as an undervalued
investment.

Finally, you should keep abreast of new development. Investing
is about identifying the best alternatives for your money. Right
now, stock might be the best investment for the skills that we
have. In the future, perhaps bond investing will be the best
alternative to grow your investment. In whatever things that you
do, please get familiar with a particular investing vehicle
before committing your hard-earned money into it. This is what
separates investors from gamblers.

Ever since ancient times, the apple is considered the divine fruit and was included in rituals of adoration for many gods. Did you know that apples can actually do wonders for your beauty? Apples contain alpha-hydro acids, determining skin rejuvenation and dead cells exfoliation, as well as agents like pectin with firming and anti-inflammatory effects. Moreover, apple consumption guarantees you a fresh breath and healthy dentition.

Apples - more then just a fruit?

Have you been eating onions or garlic and have an important meeting to attend?
The apple is the rescue solution!
Why? The pectin neutralizes the intense smell of certain ailments, while the fruit fibers act as a tooth brush.

Facial mask based on apples and honey

This particular formula combines the benefits of apples and honey, reputed for its nourishing properties.

Effects:

Your skin will be optimum hydrated and will enjoy a soft and bright appearance.

Ingredients:

• half of an apple’s core
• 2 tea spoons of honey

How to do it:

Mix the ingredients until a homogeny paste is obtained. Keep that paste in the fridge for 10 to 15 minutes. Apply the mixture on a priory cleansed face, massaging it gently until the mixture becomes very thick. This way, your blood flow will be stimulated, while your face will become brighter. Wash it off with lukewarm water.

How to diminish wrinkles and inflammation
Grate a green apple and apply it on your face. This will lead to vanishing fine lines and calm down irritations. Keep the fruit on for 10 to 20 minutes and then wash it off with lukewarm water.

Acne and greasy skin mask
Mix green grated apple and honey in equal quantities, apply the mixture on your face and massage it well for fast absorption. Keep it on for 10 minutes and then wash it off with cold water.

Swallowed and tired eyes
Mix two spoons of sugarless apple juice and one grated potato. Take two cleansing swabs and imbue them with this mixture. Then apply them on your eyes for 10 to 15 minutes. After that, wash it off with lukewarm water.

Double-effect facial mask: exfoliation and hydration

Ingredients

• grated quarter of an apple’s core
• one tea spoon of crushed oat
• one tea spoon of honey
• one tea spoon of cream

How to do it
Mix all the ingredients well and apply the result on your face with gentle moves. Keep it on for 10 minutes and then wash it off with warm water.

I hope now, when you are aware of the benefits of apples, not only you’ll eat more and be healthier, but you’ll use them in your own “cosmetic lab”.

Are you sick of searching for flashlight batteries every time they run out? A wonderful alternative exists. Emitting powerful light, no-battery flashlights are an easy option wherein we don’t have to reload our flashlights with batteries time and again.

Numerous companies exist which provide high-quality no-battery flashlights that emit strong, bright lights. Companies such as Quality Items Online, Forever Light, Think Geek, First Alert, NightStar 1, Hammacher Schlemmer, The Led Light, Merit Line, and Midwest Native Skills Institute offer brilliant flashlights that have powerful beams.

No-battery flashlights usually have to be shaken for some seconds or minutes before they can emit any light for some more minutes, which enables the magnetic field within it to produce electricity and pass it on to the wire that passes through it. While some flashlights require very little shaking, others need a little more extra time to get charged.

Quality Items Online offers no-battery flashlights such as the Diamond Gen III, which emits light for twenty minutes after some seconds of shaking, and Diamond Gen IV, which emits light for around an hour. Such flashlights give long-lasting continuous light and are guaranteed for six years. Waterproof to a few dozen feet, they are an excellent choice among no-battery flashlights.

Coming with a full one-year guarantee are the products of Forever Flashlight. Available in waterproof and weatherproof versions, the no-battery flashlight provided by this company emits a ’super-bright blue LED’ light that is said to be visible for over a mile. Think Geek is another company that provides flashlights of Forever Flashlight.

NightStar 1 has an excellent collection of flashlights and hence provides flashlights suited for different purposes such as ‘boating enthusiasts’, ‘home, tool, and emergency kits’, ‘backpackers and fishermen’, and ‘military corps’ among others. Coming with warranties, the flashlights have all different colored LEDS, especially suited for different uses. The aforementioned company also offers discounts.

A combination of three bright LEDs and two red LEDs is provided by The Led Light. It is especially suited for people interested in hiking, camping, and other kinds of outdoor activities and excursions.

Merit Line offers a unique no-battery flashlight that uses solar power. With seven bright LEDs and water-resistance feature, this flashlight is available at $19.99.

Midwest Native Skills Institute and Hammacher Schlemmer also provide good-quality, super-bright no-battery flashlights.

The draw for the 2006 football World Cup was held in Leipzig Germany on December 9th 2005. This is the greatest sporting event on earth after the Olympic games and has been eagerly looked forward to. The 32 teams were allocated into 8 groups of four in a televised ceremony that was watched live in over one hundred and sixty countries. The top two teams in each group will progress to the straight knockout stages.

The first team drawn from the balls was England, could that be an omen, could they possibly end the tournament finishing first? Fifa had controversially seeded them second, due in part to their recent thrilling injury time win over the old foe, Argentina.

Group A consists of Germany, Costa Rica, Poland & Ecuador

Group B consists of England, Paraguay, Trinidad & Tobago, & Sweden

Group C consists of Argentina, Ivory Coast, Serbia & Montenegro, & Holland

Group D consists of Mexico, Iran, Angola, & Portugal

Group E consists of Italy, Ghana, the USA, & the Czech Republic

Group F consists of Brazil, Croatia, Australia & Japan

Group G consists of France, Switzerland, South Korea, & Togo

Group H consists of Spain, Ukraine, Tunisia, & Saudi Arabia

The matches kick off in Munich on June 9th and will last a month, the final being played on July 9th in Berlin.

While it is easy to look at the groups and pick the likely two qualifiers, we all know that is not how it will turn out. Memories are fresh of the failure of the holders France to progress from the group stage in 2002, dumped out after barely scoring a goal by the likes of Senegal.

The odds makers were quick to cut England’s odds slightly to 6/1 to win the tournament on the back of what looks like an easier group. There will be hundreds of millions of pounds traded on this event worldwide before the winners are known. You can still obtain a free £20 bet on betfair.com by entering the promotional code 6CHE3VPWJ when prompted.

The favourites remain multi winners and current holders Brazil, but the usual suspects Italy, Holland, Spain, France, England, Argentina, & Portugal all have their enthusiastic followers. Don’t forget Germany too, for on their own soil they will be very hard to beat, even if on paper they do not have a great side this time. Trophies are never won on paper, and they will be there or thereabouts, they always are.

Groups C & E look the toughest to qualify through. The African challenge is greater and possibly stronger than ever before despite their two most successful nations, Nigeria and Cameroon, failing to make it this time. Can the Asian countries, particularly Japan and South Korea, maintain the huge progress they made in 2002, although of course that was on home soil, and it will be interesting to see how Australia perform. They have qualified for the first time since 1974 and they did recently beat England, albeit in a friendly game where England played two different teams through the match. Most of the Australian players ply their trade in the English premiership, so they will know many of the other players well enough, and vice versa.

I must mention first time qualifiers Trinidad and Tobago, the smallest nation to make it to Germany, and how delighted they must have been to draw England. Their talisman and former European Cup winner Dwight York will lead his nation with great pride. Most of the T & T players play their football in the English lower leagues, but that will make them only a more dangerous opponent, and England will certainly not take them lightly.

It promises to be the greatest football tournament yet seen, and certainly more overseas supporters will travel to Germany than ever before. Provisional figures suggest that England will take over 100,000 supporters alone, and when you consider that at some grounds only 30,000 tickets will go on open sale, it promises to produce a mighty scramble for them. Holland, France and Italy will also take huge followings, as will the Czech Republic, Spain, Sweden and Poland. German hotelkeepers are in for a very busy summer.

England hope to do well, though deep down everyone suspects yet another Brazilian victory led by their flamboyant star Ronaldhino, but an England versus Brazil final would be an attraction worth seeing. That’s the hope in England for sure.

David Carter’s latest published work is SPLAM! Successful Property Letting And Management. Splam! contains over 240 pages of hints and tips on how to start your own property business on a limited budget, and how to successfully let residential property. You can view actual extracts of the book at http://www.splam.co.uk and order a download or a hard copy at this site or you can go direct to the publishers at http://www.lulu.com/dc

He also runs a holiday cottage website where you can access over 7,000 holiday cottages, apartments and villas worldwide at http://www.pebblebeachmedia.co.uk Don’t you deserve a holiday? Well of course you do! You can contact David on any matter any time at supalife@aol.com

In Part 1 of this article, I discussed the importance of sector
analysis, and the use of the Relative Strength Comparison to
identify the best performing securities in the best performing
sectors. In Part 2, I will show you how to use MetaStock to find
these securities.

To create an exploration that uses the RSC you need to first
open a chart of the base index, e.g. S&P/ASX200 for the
Australian market, or the Straits Times Index for Singapore,
that you will be using for the comparison between market
sectors. Once the chart is open, left click on the price plot to
highlight the price information. You`ll know it`s selected when
a series of small dark squares appear on the price plot. It`s
important to note that each time you wish to do an exploration
of this kind, you must first choose your base index.

Next, open the Explorer dialog box and select `new`. Name the
Explorer the `MetaStock Guide Sector Analysis`. Then click
within `Column A` and enter the following formula:

ROC(MOV((C/P),13,S),1,%)

This formula calculates the rate of change, as a percentage, in
the relative strength of the sectors against the base index over
a 13 week period. It may seem complex but let`s break it down
into manageable parts, beginning with the inner-most brackets
first:

C/P is the relative strength (or RSC component) of the tested
sectors vs. the base security.

The way it`s calculated is by dividing the closing price of the
sector, by `P`, where `P` is the base index that you highlighted
before creating this exploration.

(MOV((C/P),13,S) calculates the moving average of the RSC over a
13 week period.

ROC(MOV((C/P),13,S),1,%)calculates the rate of change of the
moving average of the RSC, in other words, the amount the sector
has moved up or down as a percentage.

Looking back at MetaStock, note that you didn`t enter anything
into the filter tab. This is because you only use the filter tab
when you`re looking to remove certain securities from your
exploration results. Since you`re not looking to exclude any
sectors, but to rank all the sectors, you should leave the
filter blank.

Before running this exploration you must check the time period.
To do this click the `Options` button at the bottom of the
`Exploration Edition` dialog box and then select the radio
button marked weekly. Click `OK` twice to return to `the
Explorer` dialog box.

Now you`re ready to run the exploration, so click `Explore`. The
`Select Securities for MetaStock Guide Sector Analysis` dialog
box will appear, and you must select the directory with your
market sectors in it. This directory should be stored with your
other market data and is usually one directory up from your
equities folder. However this can vary, depending on who
supplies your data.

When the market sectors are highlighted, click `OK`. When the
exploration is complete the `Exploration Completed` dialog box
will appear. Click the `Reports` button and to get a summary of
the exploration. The results shown in `Column A` will give you
the rate of change of the relative strength

Tip: By clicking the `Column A` heading you can arrange the
results in ascending or descending order.

What Do these Results Mean?

The results of this exploration are fairly straightforward. A
value greater than zero indicates that market sector is
outperforming the base index. A zero indicates that the market
sector is performing on par with the base index, while a
negative number indicates the market sector is under-performing
the base index.

Remember, a rising RSC value only indicates that the market
sector is outperforming the base Index, it does not necessarily
mean the sector is rising in value. Similarly, if the RSC is
falling; it only indicates that that sector is under-performing
the market index, the market sector may not be loosing value.
Because of this, it is important to open the chart of the market
sectors to analyse the trends.

This information on its own can complement your current trading.
For example, you may decide to only trade securities which are
in top performing sectors. Or, you could take it one step
further and select the top five sectors and use the `MetaStock
Guide Sector Analysis` explorer again. This time, however, you
could compare individual securities against their respective
sectors.

The difference between running this exploration and running the
first one, is that the market index would now become the market
sector chart; and the list of sectors would become the list of
securities that make up the top performing sectors.

By following the same steps as before you could run five
separate explorations and rank the securities against their
respective sectors. The result would identify the top performing
securities within the top five sectors.

The final stage in this top down analysis would be to open all
the charts that have made it to the shortlist. You can whittle
this list down further by eliminating those securities that
aren`t in an up-trend or those that are too thinly traded. In
the end you`d be left with the cream of the crop, between five
and ten securities. These securities will be the best performing
securities in the best performing sectors.

These securities should now be placed on your watch list. I
suggest you don`t race out and buy them. Instead, wait for an
appropriate trigger to enter. This could be based on candlestick
patterns, and/or favourable combinations of other bullish
indicators.

The RSC exploration is a great way to utilise the power within
MetaStock. It can be an extremely effective tool in identifying
profitable trading opportunities. The downside for this type of
exploration is that it is not a complete system on its own and
would need to be combined with other entry, exit and money
management rules. However, you can create a solid trading system
that would benefit greatly from including sector analysis.

David Jenyns, leading expert in designing profitable trading
systems, MetaStock website offers a huge free collection of
trading related tips and tricks. http://www.meta-form
ula.com/subscribe

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