Effective Advertising and Info Management

It is hard to specify exactly what genre Larry Roth’s new book can fall into. Political, frugal living, gay rights, taking care of the body and more are covered in Political Frugality - Guerrilla Economics for the Demonized, Devalued and Disenfranchised.

Larry was a high income-earner who gave it up to be a relaxed gardener; he exercises, eats right and lives frugally. This retired professional walks-the-walk, and raises several interesting points of view on society and communities.

Discussions on how we dictate each other’s belief system to one another without even realizing what we are doing were definitely thought provoking. Larry also brings to light the unrealistic discrimination that still slides in and out of our daily lives - and we find this normal.

I found the author’s ideas on social security just fantastic. When you think about it, where does our money go if we die early and are not married? For that matter, why should the spouse left behind be penalized by receiving only a portion of the mate’s coverage?
The true cost of climbing the social ladder is certainly a point well made by Larry and his thoughts on how consumerism is a vote with the wallet is enlightening. He talks about corporations that build items without replaceable parts or limited availability in order to force more consumer spending. According to Larry, it does not have to be like this.
Although Political Frugality begins a little heavy and political for my tastes, just past these first few pages the real life stories will entertain and shock the reader. Larry’s nightmare situation with the credit bureau is pretty shocking. This is not another “victim of fraud” story folks, but rather a bureaucratic goof taken to an extreme!

Larry also makes some excellent arguments for the benefits of walking. It can be so much more than frugal and responsible transportation, exercise and meditation - it can actually bond communities. How? I can’t tell you here, you’ll have to read the book to find out!
So many beliefs and views on issues were similar to my own that I found myself thinking “Exactly!” repeatedly. Larry certainly brings attention to some very ironic and illogical social issues. Folks that read Political Frugality will learn new ideas on how to live in a more socially and fiscally responsible way.

ISBN#: 0962522848
Author: Larry Roth
Illustrated by: Andy Dandino
Publisher: Living Cheap Press

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment - Author of Towards Understanding, a collection of poetry. (www.sunshinecable.com/~drumit)

For me, poetry is often too obtuse and difficult for me to get into. Whether it is the abstract metaphors, or difficult line structure, I end up struggling more than I would like to. And if I struggle too hard, I don’t stay with a book of poetry very long.

Some poetry, though, finds a way to wade through the muddy brack and pour out a clear, clean glass of poetic water. Harry Gilleland, Jr., is one such writer of poetry.

Gilleland has recently written two books”Gilleland Poetry: Storoems and Poems,” and “Bob the Dragon Slayer” (a short novella). “Bob” is an engaging read, funny at times, and enjoyable to any person of any age who wants to spend an evening or an afternoon in a world of knights, dragons, and damsels who are rescued from despair.

In his other book, “Gilleland Poetry,” the author sets out to engage us in his ponderings of the intricacies of life. We think, feel, laugh, and cry as Gilleland tells us the truth about life in poetic or “storoem” form. (A “storoem” is a “hybrid between a story and poem”a story told in poetic form.

Gilleland’s goal is to provide his readers with poetry that makes them think, but he also wants to be an entry point for those who don’t enjoy poetry. As such, his poems are very readable and accessible to all who would pick up his book.

One example of his style is the poem, “The Epiphany,” which is about how inner change is much more momentous than a mere epiphany might suggest to us. We should be careful of making strong declarations of change, and make change more of a journey that we progress on each day.

“Again the wife was told that he was working late. / In truth his night was spent in heavy drinking and / in whoring, ending at the beach passed out in the sand.”

The poem then relates an epiphany the man experienced, seeing the error of his ways, and he declares to God that he should be struck down dead if he is not truly a changed man. The poem ends thus:

“His body washes up on the shore later that same day. / ‘Some shark sure surprised him. Wonder why he was / swimming here anyway?” the coroner was heard to say.”

Gilleland’s poems and “storoems” teach us simple but profound truths through the clarity of his style.

You can find out more about Harry Gilleland, Jr., and his books at http://lulu.com/harry.

Jeremy M. Hoover is a book reviewer and writer in Ontario. To request a review, email him at jeremyhoover@gmail.com, or see how he can help you market your writing by visiting his website, http://hoovermarketing.info/contentarticles.htm

For people engaged in web hosting, e-commerce or online marketing maintaining industry, traffic is just one thing that must be considered and treated with utmost consideration.

Experienced web expert considers traffic (meaning, the volume or the total number of people visiting your site) the lifeblood of the Internet system and such allows you to stay foot in a dynamic marketplace called World Wide Web.

The web contains a vast collection of web services and sites that competes for the same commodity.

No matter how long you have been working your way to be noticed in this unique enterprise, surely, you cannot afford to lose the chance of incorporating traffic generators in your site to help you get a good run for your investments.

What is a Traffic Generator?

A traffic generator is a powerful machinery for the creation of a unique web audience that works for improving the number of people who actually visits your site.

Several software companies who are dedicated in the manufacture and promotion of such products could vouch on the effectiveness of such feature and how it transforms your site into a mighty money-generating machine.

While all companies adhere to the basic standards of developing traffic generators, there are tips on how one would be able to get the most of traffic generators and reasons for securing one.

v Increase Profit Through Increased Visitors It was shown that the use of perpetual traffic generator have shown to increase visitor index for up to 927%!

You know for a fact that increased influx of visitors increases your chances of raising up your sale rate and thereby contributes to your fixed earnings.

Increased traffic means increased sales and increased sales means a demand in an increased product offering and expanding your opportunity for qualifying for advertisements with other pay-per-click banner ad companies.

v Spend Less on Advertisement Most novice web hosting geeks fall into some trap created b y advertising industries promising huge financial gains for enrolling into an expensive advertisement programs which helps you increase sales and visitor index points.

The truth of the matter is, unless you host a huge sale industry offering a wide range of product items and are investing a lot in promotion of products, you will not be able to get much of your own money you have leveraged to in this process.

v Identify Target Traffic Keep people who are potentially able to make some purchases in your site while keeping others and use them to help you advertise them.

Part of the process of keeping predetermined target traffic is creating an option where visitors would be able to keep their e-mail addresses and other pertinent information in order to keep up with the developments in your site about special offers or promotions and other related updates. In this way, you are both being creative and informative.

v Increase Revenue Potential and Diversity In succeeding chapters in your life as a web developer / web hosting individual, increased audience in your site would mean increased demands on features and product offering by your visitors and registered members.

In such instances, it will be a perfect time for you to include programs, create product or services and cost-effective softwares that your consumers will find essential and fulfilling to which they can leverage their money for.

v Occupy Higher Listings Among Search Engines Perhaps, one would ask about the effectiveness and the mechanism by which traffic generator does to your site.

The answer would be simple: it puts up your site in front of people who have searched on subjects related to your site. In a recent study, more than 98% of web searches are based on the first 5 websites popped up on the screen upon performing search options or features.

Upon application of perpetual traffic generator, it will work for you without you having to perform all that complicated stuff. Leave it to the developers yet work on your own product features and offerings.

? Benefits Individuals Involved In Affiliate Marketing Network industries benefits much from traffic generators. If you are an individual involved in network marketing, your first and last priority would be the creation of downlines who will work for you in the sales, distribution of your sales items.

It would be much of a hassle if you will do it manually. Rather, make use of the fruits of technology.

Powerful, Profitable Topics for Your eBook - Current Events

You have thought about writing your own eBook for months
now, but you just can’t seem to decide on an idea that
will get you started?

Don’t be discouraged, you are not the only one to face
the daunting task of choosing a profitable topic for
your information product.

As information product developers, we are always seeking
opportunity triggers. Always looking for clues as to
what problems we can solve or desires we can tap into.

Sometimes we try too hard. We spend weeks researching,
discussing, testing and pulling our hair out over that
next blockbuster topic for our products.

As usual, the obvious escapes us as we make things too
complex. Current events satisfy the requirements for
providing a terrific source of high-profit potential
(HPP) ideas. Unless you live in a cave, on the
international space station or work in a university
or the government (sorry couldn’t resist!) you can’t
help being exposed to hundreds of potential product
ideas each and every day.

Here are some excellent sources of current events that
you can easily spin into your own infoproduct ideas:

1) Daily newspapers and weekly magazines
2) Listen to local radio stations and local cable
networks
3) Tune into special interest groups in specific
areas related to your interests (ie. business,
economics, health, education, sports, etc…)
4) Observer the “Water Cooler” discussions - they
are excellent clues as to what the “hot” topics
are in people’s minds.
5) Monitor online discussion groups for topics that
bring in information normally outside the narrow
scope of board content.

Audri Lanford and Rick Beneteu recognized the
increasing emphasis placed on spirituality since the
trafic events of September 11th. What did they do
about it?

They developed a compilation of authors, speakers,
trainers who discussed the role of spirituality in
business and published “Success - A Spiritual Matter”

These infopreneurs worked hard to bring together a
compilation of interviews that dealt with the issue
of ethics and spirituality in business, so far this
project is a HUGE success.

If you are looking for a new idea, looking at how
to differentiate an existing idea, or simply looking
for how to increase demand for an existing idea - then
try and link your knowledge, skills and interests to
current events. You may just get the concept for your
next blockbuster information product.

About the Author

Jeff Smith is the creator of “The Ultimate Information Entrepreneur’s Success Package”, a multimedia package loaded with tips, techniques and steps to creating your own information product profit center. You can visit Jeff’s site at: http://www.infoproductcreator.com

Can you encounter the number of times where a
Credit Card Sale was generated, only to receive
a “Refund Notification” from your contracted
e-commerce processor on behalf the “customer”?

Welcome to the electronic world of “cyber-shoplifting”.

Unscrupulous surfers, disguised as potential
“customers”, systematically opt to ordering goods
(using credit cards) in electronic form of delivery,
only to request a refund minutes or days later after
receiving the product.

The “cyber thieves” consent the well-known
“loophole” of specific e-commerce processors
who deploy a “no questions asked” refund policy.

Some… might concur to the predicament that a
“liberal refund policy” boosts sales, but it is
statistically verified that these claims are
unthinkingly based gross sales figures,
where refunds are *not* accumulated to
extract the “net profit” (minus refunds).

In numerous cases, the cyber thieves
(or else called freebie hunters) automate
their thievery, by using pre-made templates
to ask for a refund, in order to save time
and reap as many digital products as possible,
for gratis.

A portion of cyber thieves, download a
digital product, whether ebook or software,
only to illegally sell it online at eBay or
sell it in “warez sites”.

Optimistically, these unprincipled pinches are
either prosecuted to the fullest extend of the
law, for infringement of copyrights, or face
imprisonment along with heavy fines.

So if you want to avoid getting targeted
by cyber thieves (and losing thousands),
the wisest approach is to conduct business
with an e-commerce processor who will protect
you against dodgy “freebie hunters”
(see http://traffic-engine.net/stormpay
for a genuine payment processor).

After all, it is *your duty* to forming your
own “refunds policy”, not your processor’s.

George Papazoglou is the author behind http://cyber-software.com
This article may be freely distributed / republished, as long as it contains the author’s credits and the precise entirety of the provided article, titled: “How to Eliminate Credit Card Refunds from ‘Digital Thieves’”.

Growing up in my house (as a kid) was a barrel of laughs; especially when my father was around.

To this day, one of the best standing-jokes around our family get-togethers is the vast “knowledge” my dad holds on basically any topic.

My younger brother sums this up well when he tells how my dad once told him he could do brain surgery by simply watching a documentary on the subject.

That’s my dad.

His brain is so full of somewhat-useful “facts” that time spent with him is always an experience.

This holiday season, I’m sure we’ll all hear our fair share of thanksgiving trivia and the like.

Barrels of laughs will ensue.

When I was a kid, there was a very specific hierarchy to the holidays.

Of course, positioned at number one was obviously Christmas, followed by Halloween, and rounding out the top three was the Fourth of July.

To me, these were the big three. As for my current favorite holiday, Thanksgiving, it was only a day where many of the family ate a lot of turkey and watched football.

Yes, thanksgiving for kids (at least for me) is not a huge deal.

Over the years, my outlook has changed. Thanksgiving represents much more than food and football. It truly is a day to be thankful for all we have.

This is why I try to make every day have a bit of Thanksgiving in it.

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Don’t Hide Your Light Book Review - The Harbor Light by Eric Walls Reviewed by Lisa M. Hendey

Kids face a variety of challenges growing up in today’s complex world. Media role models and pressure from friends to “fit in” seem to come at an ever earlier age. As parents, we are challenged to equip our children with the tools to stand up for the things they believe in and to make right choices.

In his new book The Harbor Light (Kregel Kidzone, January 2006, hardcover, 32 pages) author and animator Eric Walls introduces a loveable new character, Lighthouse. Like today’s average kid, Lighthouse wants to “fit in”, to have friends, and to be cool. But he also carries some pretty major responsibilities: it is his job to shine his light, day and night, as a safe haven for all to see.

Lighthouse knows his duties, but faces isolation, temptation, and peer pressure from others. He wants friends and popularity, but he may have to hurt others or turn his back on his duties to attain this. As the story unfolds, we see Lighthouse’s choices, and their results, in an exciting story that ends up teaching us a big lesson.

Kids of any age will enjoy this lively new character and will benefit from the important life lessons presented. We each possess a “light” within, and a responsibility to share that light with those around us. If we hide our light, we hurt ourselves and others. By teaching our children to recognize and to share their light, we pave the way for their happiness and ultimately for helping them to be the best people they can be. With a little help from Lighthouse and The Harbor Light, life’s challenges and temptations may seem just a little easier to understand and navigate.

For additional information on The Harbor Light visit http://www.amazon.com/exec/obidos/ASIN/0825441552/digitalcropper- 20

Lisa M. Hendey is a mother of two sons, webmaster of numerous web sites, including http://www.catholicmom.com and http://www.christiancoloring.com, and an avid reader. Visit her at http://www.lisahendey.com

Lisa Hendey 7010 N. Marks, Suite 103 PMB 262 Fresno, CA 93711

Perhaps you are one of the many people in the world who love
listening to audio books. They can be found just about
anywhere–the World Wide Web, book stores, rental services and
department stores, among other places; and now nearly any book
imaginable is available on both compact disc and audio cassette.

Perhaps, also, you are flat broke. Maybe the holiday season
has left you banknote impaired–yet you just cannot manage to
free yourself from a desire to finally relax and enjoy listening
to a favorite book. Fortunately, that is not an impossible
dream, regardless of the circumstances. And it is a dream that
can be realized without spending a single penny!

There are many ways in which to attain free audio books. An
obvious example would be your local library. While this bit of
advice may not be true of all libraries, it can be said that
many branches are now catching on to the trend. Of course, there
are always those whose local libraries are a bit too
“old-fashioned” but on the other end of the spectrum, many
libraries are now offering free audio book downloads.

If, however your local library seems to be of the antique
brand, then there are many options for those with internet
access. A Los Angeles based service, Jiggerbug.com offers free
trials of their audio book rental service. They provide an
extensive catalogue of audio book titles; and if you like the
audio in their collection, then feel free to burn them onto CD
for your own personal use (meaning do not get caught selling
multiple copies of Brokeback Mountain from your car’s trunk).
Copyright laws don’t take kindly to being broken; the
consequences of doing so can be heinous.

Also worthy of mention is Project Gutenberg
(http://www.gutenberg.org ), a website consisting of free
computer generated audio that are available for download.
Although their selection does not include many contemporary
reads, it is a good source for classic literature.

And finally, there’s always the do-it-yourself method: record
your own audio books! This is especially a great idea for
parents of young children. With free software Microsoft Speech
SDK and Text Aloud MP3, you have only to decide on a book that
you believe your child or children will most enjoy. Also, you
shouldn’t worry if you don’t have the voice of James Earl
Jones–the kids don’t care. It wouldn’t be a bad thing, though,
would it?

While these suggestions may be considered obvious to some, it
is often the obvious things that are overlooked. Regardless of
your methods, though, it’s hard to go wrong when you’re getting
stuff for free!

Reality intertrude

As MS (multiple Sclerosis) is doing such a fine job of devastating my mortal body, I thought it prudent to begin writing my life story. At least, to recall some parts of it that have had significant impacts on me becoming who I think I am. If I wait for someone else to write it - I won’t be around read it. If I delay any longer to begin, I may not be able to remember my life - at all.

I suppose that it’s normal to want people to say nice things about you, after you’re gone. Sometimes, you can make a deal with them to say nice things about you - if you will just go. Since I don’t have very much to cut a deal with, I figure - if I want some nice things said - I’d better say them myself.

I’m reminded what I once said about a dog that I had. ” He never bit anybody…” I don’t remember ever biting anyone, either. Another dog, I adopted, kissed everyone. Although I tried to do that, too, I was never as well received as he was.

Cats don’t try to kiss you. They spend all of their time licking themselves. A lot of people that I’ve met do that. While many things are yet within their power to accomplish, they give up.

I’ve learned, there is nothing shameful about trying and failing. It was only a shame when I failed to try. We all get to have our share of failures. No one else gets to have them all. If you’ve never failed, you have probably never tried to do the impossible, like be a good marriage partner, or eat soup with a fork. I get better at being married each time I try it.

In this story, I don’t think I’ll change the names. No one is so innocent that they need protecting.

* * *

Izee continued
Chapter Two

We moved to Izee early Saturday, to the house we had never seen the inside of. Mom was following in the car, Dad commandeering a borrowed pickup with all of our earthly possessions. Robert came with us to Izee, this time. Since Mom would be explaining to him “The boardinghouse rules” for high school away from home,” I rode with Dad thinking it was funny that my brother got to eat more dirt than I did, as they followed us over the miles of unpaved road. Like a filthy phantom from planet dust, Robert kept emerging from the 52 Ford, recovering anything that blew off our loosely tied down load. He looked even scarier when it started to rain.

[Continue on in Chapter Two if you still wish to read more.]

Russ Miles is the author of the novel, For Sale By Owners:FSBO.
Seasoned Real Estate NAR® Broker Disabled by Multiple Sclerosis,
FOR SALE BY OWNERS:FSBO ISBN 0-595-28703-4,in trade paperback,
is available by phone or Internet:1-800-Authors to order direct!
Very HOT-LINK Adobe e-book & hard cover editions also available
FSBO at Amazon.com at Barnes and Noble and other fine booksellers.
Comments: MilesRuss@Gmail.com. Personal referrals to his publisher

The RIGHT books can be great sellers at the RIGHT time of year. Note the word RIGHT because certain times of year are notoriously unkind to the mainstream info products seller.

The run up to Christmas, for instance, typically brings little demand for business opportunities books which often fare better just after Christmas when credit card and other bills land on the doormat and tempt the individual to look again at ways to regenerate his fortunes.

Summer, too, with holidays on the horizon, creates a feelgood factor that outweighs worries about boring old things like bills, work and money. When the cold months return though, it’s a different matter, there’s little to do now but work out ways to make money for next year’s travels …… and then there’s Christmas closing in …..!

Generally speaking, January to June and September to November, are kindest to anyone selling business opportunity and other moneymaking titles, including marketing, investing in stocks and shares, building a property portfolio, making money at auction.

So what happens in between, how does the specialist seller of business opportunities and moneymaking books survive the leaner times? The answer is he either makes enough during the good times to cover the bad, or he finds something additional to sell with all-year-round or seasonal appeal. Let’s look at seasonal appeal today.

SEASONS, ANNIVERSARIES, SPECIAL EVENTS - A MARKETERS’ DREAM COME TRUE!

Seasons, anniversaries, special events - some of universal interest, like birthdays and family celebrations, others with a high market following, like Christmas, Easter, Valentine’s Day, Mothers’ Day, Crufts Dog Show, 100 years since someone famous died or something important happened, and so on, and so on. And so on!

The benefits of focusing on seasons, anniversaries, special events, are many and include:

* High Niche Market Potential. At Christmas, almost everyone thinks Christmas, and much the same goes for Valentine’s Day, Easter, Halloween. The result is niche markets that last just a few weeks, sometimes just days, but they’re potentially most profitable of all.

* History Repeats Itself. Seasons and anniversaries come and go, and what you learn one year will benefit coming years’ endeavors. You’ll learn which ads to repeat and which to bin, which media to focus on and whose advertising sales reps. to cold shoulder, while all the time building a list of enquirers and buyers for future promotions.

* Great Research Potential. Every season, anniversary and special event comes with ready made ideas for you to copy next time round. Be careful, however, and learn to distinguish between legal and illegal copying of other people’s ideas, products and intellectual copyrights. When you know the distinction, buy as many advertising publications as possible for your target audience, visit web sites, save marketing emails, compile a huge swipe file of print and online marketing ideas and initiatives. Especially product ideas.

* Sense of Urgency To Buy. Most seasons, anniversaries, special events, are of limited duration and people know if they don’t buy soon, the ads. will quickly disappear. There’s a sense of urgency attached which forces people to buy NOW, unlike non-time-sensitive promotions which might be put to one side to study later, and promptly forgotten!

* All-consuming Passion. Virtually every season, anniversary, special event has a huge audience of followers, and usually buyers, too, of theme-related products and services. At such times of year, the occasion fills MOST people’s minds, MOST of the time!

* Nostalgia. The most popular seasons, anniversaries, special events, have been spoken about, filmed, written about over many years, sometimes centuries, so a mass of research material exists which can itself form the basis of your product. More than this, history itself interests today’s readers, so you could create a product based purely on the background to a particular season, anniversaryor special event. Take virtually any publication and you’ll find the Christmas edition of issue one to forever includes articles, ideas, snippets of useful information, jokes, puzzles, pictures, and more, which can be lifted untouched (out of copyright items or with permission only), or adapted (by rewriting, paraphrasing, not plagiarising) for your info products.

* Niches Within Niches. Many very profitable market niches exist within already seller-friendly niches. Cat lovers for example, and Elvis fans, are highly responsive buyers within other profitable markets, such as Christmas where books, calendars and diaries come bearing pictures and facts about most popular subjects, including cats and the King.

* Free Publicity. Opportunities for low-cost, no-cost marketing are great, as for example where a book about James Dean was launched on the anniversary of his death and sparked countless television and media mentions through carefully timed news releases about the book.

* Media Self-Promotion. It’s a well-known fact that few writers specialise in seasons, anniversaries and special events, so editors are frequently short of features around those special times and will welcome articles, fillers, photos, cartoons and other printable matter in exchange for a write up about your products.

Avril Harper is a business writer and triple eBay PowerSeller and webmaster of http://www.resell-rights.net. She has produced several free guides to making money from resell rights titles - which you can download with other freely distributable reports and eBooks at http://www.toppco.com.