reflections

Effective Advertising and Info Management

December 10th, 2008 A Lifetime of Words - Review

Robin has split her book of poetry into neat sections dealing with Love, the joys and frustrations of raising children, the absolute grief caused by the loss of her father and finally she dedicates a chapter to her religious beliefs.

Her style is simple, using basic language and sometimes using common rhyming themes - yet she experiments with different styles of writing throughout the book. There was a surprising number of little five-line poems.

Several times, I was forced to sit and contemplate what she wrote - not the entire poem, but sections stood out for me in a powerful way. Statements like “This is your day, warm and bright, each hour a gift…” , “My being is not a hindrance, but a blessing to move through life by chosen action…” and “When I walk alone, you will be the sun at my back and the smile on my lips…” were very moving for me. My most favorite poems in this book have to be “In the Now” and “Young at Heart”.

~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment - Author of Towards Understanding, a collection of poetry. (www.sunshinecable.com/~drumit)

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December 8th, 2008 Ebay Ebook Success: The Benefits of Having an eBay Store

I firmly believe that to be a success when selling ebooks on eBay you need to have an eBay store. They more than pay for the £6 monthly fee with the benefits they provide. These include cheaper fees, longer listing duration, and much more. Find out about all the benefits below:

1) Cheaper Fees:- The insertion fee for an auction listing on eBay is 15p. The insertion fee for a buy it now listing on eBay is 20p. However, the insertion fee for a store listing is only 3p. On top of this the gallery fee for auction and buy it now listings is 15p whilst the gallery fee for a store listing is only 5p. These are the only two listing features I use for my eBay ebook listings which gives me a total saving of between 12p-17p per ebook I list in my eBay store. Now this doesn’t seem like much of a saving, but since I list all my ebooks as store listings and only a small proportion as auction listings this actually equates to a significant saving. I would advise any other ebook sellers on eBay to also list their ebooks in this way as it will lead to huge cost savings for you. If you list your full inventory as eBay store listings, and then your most popular items on the main eBay site as either buy it now or auction style listings you can save money and promote your eBay store (I will discuss this promotion aspect further in the next edition of the newsletter).

2) Longer Listing Duration:- The maximum listing duration of a buy it now or auction style listing is ten days. With a store inventory listing you can list for 30 days, 90 days, or Good till Cancelled (the listing renews every 30 days till you cancel it). Not only does this provide the benefit of added value for money, but it also saves you a lot of time. Instead of relisting an ebook every ten days you can simply list it in your store as Good till Cancelled and not worry about it again.

3) Unlimited Inventory:- When you list an ebook as an auction or buy it now the insertion fee goes up depending how many items you want to list. When you list in your eBay store the insertion fee remains at 3p whether you list 1 item or 1000 items. This is a huge benefit to ebook sellers because as you already know, you can sell infinite copies of the same ebook, since it is digital. Therefore, if you list 1000 copies of your ebook (or even more if you wish) as a Good till Cancelled listing you will hardly every have to maintain it. This will not only save you time but also money.

4) Custom Store Pages:- With a basic eBay store you get 5 custom pages (and even more with anchor and featured stores). These custom pages are useful ways of conveying extra information to your customers. I use my custom pages for; a Disclaimer page, a Privacy Policy page, a SPAM Policy page, a Terms and Conditions page, and a Frequently Asked Questions (FAQ) page. However, they can also be used to convey other important information to your customers or to promote one of your products or websites. Having these custom pages available in your eBay store makes you look more professional which in turn generates increased customer trust.

5) Store Categories:- With an eBay store you get 20 custom categories which you can assign your listings to. This is extremely useful because customers who are looking for a certain type of ebook will be able to browse by category. Some of the categories I use include; “Gambling Guides and Systems,” “Email and Autoresponder” and “Wholesale and Dropshipping.” If a customer visits my eBay store and only has a general idea of the ebook that they want, these categories should guide them in the right direction, and then hopefully lead to a sale. Since many people who buy ebooks will be merely browsing, these categories should increase sales and also make your store easier to navigate, meaning customers are more likely to return.

6) Store Cross Promotion:- With an eBay store you can cross-promote your items. This involves a small box appearing at the bottom of your listings promoting some of your other listings. You can do this manually, automatically, or via store category. I prefer to do it by category as then the most relevant listings appear and so there is more chance of a customer making a repeat purchase. For example, if a customer buys a Chilli Recipe ebook and at the bottom of the listing you are promoting 4 more recipe ebooks, it is likely that this is something the buyer will be interested in, and so may make another purchase from you. If however, 4 gambling guides appear, the customer is unlikely to be interested in this, and so is less likely to make a repeat purchase. Repeat business will not only increase your profits but also increase your long-term growth.

Recently eBay has also added the ability to cross-promote with other sellers. This is very easy to set up and eBay manages the whole process for you. All you have to do is go to the “Cross-Promotion Connections” area of My eBay and then use the request cross-promotions link in order to set them up. If the other seller agrees then a box promoting their products will appear on your listings and vice versa. This is again a valuable opportunity to increase sales.

7) Store Tools:- With an eBay store you get tools such as sales reports, traffic reports, and a basic newsletter tool. The first two tools are very useful for monitoring how your business is growing. The traffic reports show you your daily traffic for all of your eBay pages, and compare it to the traffic on those pages both 4 weeks prior and 1 year prior. This allows you to monitor both your short term and long-term growth.

The sales reports are particularly useful because they incorporate eBay fees and PayPal fees. This means you can see how much actual profit you are making after all fees have been accounted for. They also show sales growth so you can monitor this also.

The newsletter tool whilst basic is also useful. If people opt-in to recieve your newsletter then it can automatically be set to send out monthly updates of new items that have been added to your eBay store. This again increases the chance of repeat business. It is particularly useful for ebook sellers who are likely to be adding new products on a regular basis.

8) Store Customisation:- With an eBay store you can customise the look and feel of the store, making it unique. The ways you can do this include adding a store logo, adding a custom header to all your logos, choosing the layout of your categories and listings, changing the colours, using promotion boxes, and much more. The benefit that this provides is that when customers visit your store it is different and stands out from the rest. This will make them pay more attention to your store, spend more time browsing, and hopefully lead to increased sales and long-term business.

9) Store URL:- When you get an eBay store you get an actual URL (http://stores.ebay.co.uk/yourstore) which you can promote. Not only does this link look much more attractive and professional than the long and clunky View the Sellers Items link, but it also gets listed in the search engines and the eBay stores directory. This means that you will have traffic coming in from outside of eBay also, which is a benefit you do not get without eBay stores.

Hopefully this article has shown you that for the low monthly fee of £6 you can save time and money, look like a more professional business, and increase your traffic and sales. You even get your first month of having an eBay store free so there really is nothing to lose and a whole lot to gain.

About the Author:
Tom Parker sells ebooks with resell rights on eBay at stores.ebay.co.uk/theebookcavern. He also runs www.theebookcavern.co.uk/ where he intends to sell his own ebook “How to set up a Successful, Automated Ebook Business on eBay” and a free newsletter which you can join by sending an email to: newsletter@theebookcavern.co.uk.

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December 7th, 2008 Why Not E-Books?

Why Sell E-Books?

I ran across something on the web the other day which helped me quite a bit as to how to do business on the internet. I have been trying to figure out what to sell on the internet and what really works and what I discovered from this article that I read is that the best thing to sell is information. That’s right, forget the Ebay route, or the selling of jewelry , clothing, food, vitamins, or any physical item.

Too much trouble! You gotta deal with inventory, storage or warehouse space, workers, postage and handling, etc., etc. That’s just not the efficient way to do business. No, the best way to do business is to create your own information and sell it. You don’t have to pay anybody to create or manufacture your product because you are the creator and the manufacturing is done on your computer. Better yet your customers can download the product directly from your website and receive instant gratification rather than having to wait for days or weeks to receive their product from the post office. In many cases you can sell product the same day you created it. There are almost no traditional businesses you can do that with. And unlike someone who sells a physical commodity, you always have unlimited product to dispense, you never run out. People can start benefiting immediately from the information they received from you and maybe even be inspired to buy your next publication.

It’s even possible to add audio and visual content to your ebooks which makes them even more powerful as learning tools and gives customers an alternative way to process your words of wisdom. People are already conditioned to listening to records, tapes, cds, and the like, so adding an audio component to your products makes them even more appealing. The ability to insert video into your e-books of course takes your products “sex appeal” up another notch.

So, there is absolutely no excuse for not exercising your creativity gene, and producing an e-book for sale on the internet. We have all got something to offer, and putting it down in readable or listenable form for someone to benefit from on the web, is a selling strategy that almost anyone can carry out. A minimum investment of time, for a product that never runs out, and customers that can get what they’re looking for immediately. Sounds like the way to go for me and I definitely concluded that it is probably the best way to get into the internet business with a minimum of time and trouble. You don’t have to be a techie either to get this done.

Now What? What now is that you get off your duff and get some writing done. Good luck on that e-book!

Steve H. Cedillos

copyright: 2006 SteveH.Cedillos. All Rights Reserved

Learn how to create an e-book at:

http://www.internetprofitmentor.com

Get your Free 12 hour video course plus many other useful tips.

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December 6th, 2008 Smart Energy Tips

It has become a very common reality for the majority of household owners to spend huge amounts of money on monthly utilities. Most of the time, the most expensive things we all have to pay for are related to heating and cooling the house, but, however, the use of home appliances can also make a difference in the overall cost of living for a common family.

In order to prevent spending unnecessary amounts of money, for a quality of life that we can obtain cheaper, it is always good to keep in mind a series of simple energy saving techniques, which eventually are going to make a consistent difference in the overall utility cost. These techniques or tips can be easily put into practice and moreover, they can be adapted to the necessities of each household, in order to maximize the percentage of energy saved.

Thus, the living room, for example, can be heated during the warm season by simply keeping the shades on the south-facing windows open during the day and closed during the night, instead of using artificial form of heating. In addition, to avoid undesired chilling of the room, make sure the fireplace damper is closed, when the fire is not burning. Moreover, if you never use your fireplace, it is recommended to plug and seal the chimney flue.

As far as the kitchen energy tips go, it is advisable to keep the preheating time of the oven to a minimum and try to open the oven door as few times as possible, because you actually loose heat with every single opening. When cooking, make sure you cover the pots and pans with lids, so that you keep the temperature high and reduce cooking time.

Thinking about minor details, such as switching off the light when you go out of a room and saving water when you brush your teeth, will eventually result into an important difference, as far as the amount of money you have to spend on your utilities bills.

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December 4th, 2008 Investment Surely Will Win through Ps146

I get it! I truthfully do. Getting my ps146 compliance through this education provider called ABC really changed my outlook in life. And I think getting through to people like this was one of the best things in life. I got my diploma of financial planning really quick. It was an eight-day course and it costs me about 3000 Australian dollars. Now that’s what I call a bargain. I really think everyone should go for this training and not only financial planners wannabes. This course has provided me essential knowledge of Finance in general as well as other topics such as superannuation, investments, life insurance and many other topics relating to the financial services industry. The facilitator was very detailed and explained so many things about the financial services industry that I almost fell in love with him. All I care now is to go for my advanced diploma of financial planning (financial services) so that I can take the same class again. I’m not sure but am I falling in love? Now that’s completely off topic from financial planning and financial services but it is the truth and it is the true feeling that have towards the facilitator. Professionally speaking, I still think that only he can teach me. Wish me luck.

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December 1st, 2008 18 Reasons To Write An E-book And Then Give It Away For FREE

1. People will visit your web site to get the free valuable
information.

2. Advertise your products or services in the e-book.

3. You will become known as an expert on the subject
of the e-book.

4. Offer the e-book as a free bonus for purchasing one of
your products or services.

5. Allow other people give away the e-book to increase
visitors to your web site.

6. Gain new leads by having people sign up and give their
contact information before they can download your e-book.

7. The word “FREE” is the most appealing word on the
internet.

8. Conduct market research asking people to fill out a
survey before getting the e-book.

9. Make money selling advertising space in the e-book.

10. Give away the e-book as a special gift to your current
customers letting them know you appreciate their business.

11. Gain free advertising by submitting the e-book on
freebie sites.

12. Make money selling the reprint rights to people who
would like to sell the e-book.

13. You’ll gain valuable referrals from people telling others
about your e-book.

14. Make money cross promoting the e-book as a free
bonus with other people’s products or services.

15. Gain free publicity sending press releases announcing
your ”Free E-book Giveaway.”

16. Increase subscribers to your e-zine by giving away the
e-book as an incentive to subscribe.

17. Give away the e-book to people that join your affiliate
program.

18. The biggest reason you should write an e-book and
then give it away for free: you’ll feel good helping people
improve their lives.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

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December 1st, 2008 It’s Mating Season for the Great Horned Owls

…And other interesting facts.

The great horned owl is the first wild bird to start the mating cycle for the new year. Now (early January) is the middle of a mating season that starts in mid-December and peaks in mid-January (in the southeastern US). Listen for four to seven hoots, like “hoo, hoo-hoo, HOO, HOO.” Or, if you hear or see frantic activity of crows, chances are, they are after a great horned owl.

Great horned owls have an amazing habitat, ranging from Mexico, through out the U.S, Canada and Alaska. You’ll find them in forests, deserts, swamps, and even city parks, from time to time.

The great horned owl is aptly named - it’s huge, measuring up to 25 inches high with an impressive wingspan of 55 inches! It has a voracious appetite, and is quite willing to make a meal out of critters larger than itself. It has been know to kill geese and even wild turkeys. Its favorite delicacy, however, is a fat, juicy skunk. Yes, really. While I have nothing against skunks, they are predators of ground-nesting birds.

Great horned owls lay two to three dull white eggs that hatch about a month later. The young ones will start leaving the nest a month after that. The nests in the eastern U.S. are usually appropriated from other birds, such as eagles, hawks, and crows.

Not long ago, I had a personal encounter with a great horned owl. I was photographing a rehabilitated owl in a long flight cage which gave the bird an opportunity to test its wings. It was in one end, and I was in the other, ready to jump out the door if I saw talons coming toward me. Fortunately, he didn’t fly toward me, but the glowing, wide-spaced yellow eyes locked on me, and I had the distinct feeling that he was sizing me up for a snack.

Be alert this time of year for the “Hoo Hoo” or crow activity to alert you to the presence of this magnificent, yet elusive, bird.

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