Effective Advertising and Info Management

I love calling qualified leads! To me they are the easiest and most effective way to increase business. People have made fortunes from doing it and so can you. The key is to mentally prepare yourself and step out of the box of conventional thinking and doing.

Here are 7 ways to do that.

1. Call your leads when no one else is - During so-called “quiet” times

There are certain periods of the year, for example summer, that many will say is a slow time. And they’re right … because they say it’s slow. And because they say it, they believe it and what they believe happens. Others will say it isn’t slow… and they’re right too. And THAT is what makes the difference between mediocrity and greatness!

Let me ask you this. If you had a regular business and you closed it down for 3 months in the summer, what would happen to the momentum, profitability and goodwill of the company? The answer is obvious. So why is it so many Distributors’ take the summer off? Wouldn’t the same thing likely happen?

So make the summer, and other so-called “quiet” times, a stellar time to be in the market and expanding your business. Unlike fall and winter, the field is clear… there is less competition, and you have more time to find, nurture and train your new downline.

2. Calling leads from a lead list is NOT cold calling!

If you’re a little nervous about calling, remind yourself you’re calling someone who has requested you do so. This is because they are looking for something and you might have the solution.

A cold call is calling someone you have never met and don’t know about. It’s like pulling a name randomly out of the phone book. So do yourself and them a favor… return their request as soon as possible and discover what that is.

3. Expect Positive Responses

People don’t think what you think they think. If you start your call with the negative expectation that you will get a lot of resistance - the chances are you will! Why? Because you get what you expect!

People are mostly kind and receptive. Just like you, they’re looking for ways to make their life easier, more fulfilling, etc. That’s why they invited you to help them.

Again, change your thinking to one that your lead is expecting you to call.

4. Discover What’s Missing In Your Lead’s Life

Whatever you do, don’t get into the trap of thinking that it’s all about “educating” or “giving them information”. It’s not. It’s about allowing them talk in detail about what they want and why they want it.

Having this frame of mind is so important. See yourself as a problem solver… as someone who has potential solutions to the problems your leads are facing. How do you do you do that? By getting into Dialogue with them by

1. Asking questions

2. Listening without prejudging

3. Feeding back based on what you’ve heard them say.

Then you’ll find every call you make will end with a positive result. Why? Because people love talking about themselves, and they will always feel good about you and listen to you… if you listen to them first!

5. Go Slow To Go Fast.

Spend time here helping you and your lead qualify each other. Ironically, the more time you spend, the faster you will build your business.

Relationships take time. If you don’t have time when you call - when will you find time? THIS is the time to find out their ‘Why’. Not later on. Your lead will give you all the time in the world. Why? Because they are talking about their favorite subject… themselves. Time just flies by.

6. Qualifying.

Did I say in #5, “helping you and your lead qualify each other”? Yes I did. The answers to your questions are just as much for your lead to think about… ponder and perhaps shift their beliefs over… as they are for you!

Contrary to a lot of conventional opinion, selling is not about qualifying your lead in the first 15 seconds. It’s impossible to find out about anything from most people in 15 seconds and you’ll lose more opportunities than you will gain if you take this attitude. Spend the time.

7. Don’t Wait to Get Good

Most Distributors’ wait to be good! As someone I know says, “1 degree of temperature can turn boiling water into steam”. Raise yourself by one degree and you’ll turn yourself into the star that’s waiting to be released.

These 7 tips will help you get the most from your leads. So, take action and call NOW! The sooner you speak with people, the quicker you’ll build your business and get the results you’re looking for.

Michael Oliver is the author of “How To Sell Network Marketing Without Fear, Anxiety or Losing Your Friends!” and an internationally recognised speaker and trainer. Each year he helps thousands of Network Marketers, Independent Distributors and Direct Sellers achieve outstanding business and personal results. In 2004 and 2005, Michael was voted “Best MLM Trainer” in the annual “MLM Insider” poll.

You can find more details about Michael’s books and audio programs at http://www.NaturalSelling.com?c1=article&source=ezine

When you close the sale with a new client don’t you feel great? Did you know that you increase the lifelong value of that new client by doing a few more steps? They aren’t secrets, but when you apply them, they unlock the door to greater returns for you.

First, congratulate your new client on their decision and reinforce their commitment to work with you. You want to build that bond so tight, your client will never want to let go.

Second, help your new client see that you are not a flash in the pan, that you are making a personal commitment to them, their company, and their needs. Tell them what your future together holds.

To build a deeper connection, ask your client sincerely why they bought from you. Listen actively. They will appreciate your interest and it will be priceless insight into your target market as you reach out to other prospects.

Each time you call or email to thank them for their business you have the opportunity to engage them in a number of ways. Be sure to leave the door open for them to contact you directly with any questions they might have now or down the road. Start a habit of telling them what to expect next: what they’ll receive, what you’ll do, what they’ll need to do, etc. Restate the results and benefits to them that you will deliver on. Set the expectation that you will be in touch in 30 days so even if they don’t call you with a question/problem, you are going to make yourself available to them at that time.

We all get unsettled by surprises. It’s human nature. Be sure to explain what reactions and surprises your new client may have in the first/next month of using your product or service.

If you don’t receive payment upfront with the sale, have an automatic procedure in place to follow-up, confirm, or inquire about payment. That way the process is independent of the personal rapport you have established.

In each subsequent call/visit for the lifecycle of that client, it is part of the sales process to ferret out the client’s unspoken concerns and doubts.

When you take these steps and take good care of your clients, they will never leave you. Since it costs 7x more (in time, money, effort) to win a new client than to keep an established one, isn’t it worth it to you to pay attention to the details?

Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO’s and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at www.breakthrough-business-school.com/newsletter.shtml

Many small business owners, remember small is defined as companies with under 500 employees, fail to market themselves and consequently continue to lose market share. The inability to increase sales revenue goes beyond the expertise of your sales staff and is directly tied into your marketing plan.

First, do you have a marketing plan to deliver your marketing message? How are you marketing yourself and your business? Even if you are a Single Office Home Office Business (SOHO) or home based business, you need a marketing plan. Obviously if you are a larger organization, you understand the value of having such a plan. HINT: If you don’t have a plan or have been procrastinating about writing a plan, STOP right now. Find; hire someone to help you write that plan. These plans should be directly tied to your strategic plan of Who Does What By When within your business plan. Read about where to begin at www.processspecialist.com/articles/DoYouKnowandPlanforthe3RsforBusiness.pdf

Second, does your marketing message interrupt your prospect or suspect? What makes your message stop your prospects’ behaviors to want to further listen to what you have to say? Look to those now infamous Super Bowl commercials or even the ever-changing ones on television. Why does one commercial literally STOP YOU? Is it the graphics? Is it the music? Is it the content within the message? HINT: Use some measurable term such as double your results, triple your business, increase profits by 100% to interrupt your prospect.

Third, does your marketing message engage your prospect or suspect? OK, now that you have your prospect’s attention, how do you keep it? This engagement may be just for a few moments as in those 30-second sound bites we hear every day. Engaging your prospect is critical to the success of your marketing strategies. HINT: At this point, you should be providing some benefits that create the What’s In It For Me?

Fourth, does your marketing message educate your intended audience? Can you provide some solid education in your message? Citing proven, documented data or statistics helps to solidify your message. For example, within our business services, we provide a student leadership development and interpersonal skills program (America’s Rising Stars). We let parents know that: “According to the National Center for Education Statistics (NCES), the average national timeframe to earn a 4 year degree is 5.3 years. Many universities report that it will take 6 years to earn a 4 year degree.” If you are a parent with a college bound student, would this not be a valuable piece of education? Imagine how much more money the parents are envisioning that they will be spending and if they have more than one college bound student, the numbers are incredibly high and very, very expensive. HINT: Connect the education to the needs of your prospect.

Fifth and final question, does your marketing message provide an immediate offer? How many times do you hear? “If you call right now, we will reduce the price by $50? or “Call right now and you will receive 2 for the price of one.” The offer is clearly stated. Why, because the seller, that being you, wants the buyer, that being your prospect, to take action right now, not later, but right now. HINT: Be creative with your message by offering a substantial discount if one buyer secures 10 other buyers.

Remember, you absolutely need a marketing plan where your marketing message interrupts, engages, educates and offers. If your current message is not delivering these 4 objectives, then take some time to rework your plan. You will be simply amazed by how quickly your results double.

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS located outside of Chicago, IL, is the Learning and Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By beginning with the belief systems, Leanne brings a unique perspective to business consulting along with training and development that delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation. She works within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com/newsletters.htm to read how you can connect your passion to your purpose to double your performance for unheard of results.

Great webinars generate qualified sales leads. They take planning, practice and consistent follow through. Here are 10 tips that are sure to work for you.

1. Plan, Plan, Plan - Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics and follow through.
2. Timing is everything - Schedule your webinar when the greatest number of people can come.

• If your audience is national, run the webinar in the mid-afternoon.That way, people from all times zones can attend.
• Tuesdays and Wednesdays are generally best. People are not just starting or ending their week.

3. Promote it - If you build it, will they come? It depends. Do they know about it? Do they care?

   • Study your key audience and develop a targeted marketing strategy.
   • Test different messages and ad sources. Be creative. See what works.
   • Activate networks. Word-of-mouth is key, so include an “invite-a-colleague” link in all exchanges with potential attendees.

4. Webinars don’t happen in a vacuum. Make sure your webinars are integrated into your overall marketing strategy.
5. Engage your audience - E-mail, the web, to do lists and the phone are just some of the many distractions competing your speakers have to content with

   • Make sure content is informative and your speakers are interesting.
   • Get input from your sales team.
   • Involve all of your marketing staff.

6. Conduct polls - Don’t miss out on a chanceto ask your audience their opinions. Use your webinar to learn more about your audience and what they care about.
7. Practice, practice, practice and plan for the worst - Coach your speakers. Presenting at a webinar is very different from presenting in person.

   Don’t forget - All speakers need to use land lines with headsets and have a hard copy of their presentation in front of them.

   • Technology isn’t foolproof. Prepare for all calamities. Schedule at least one run through that covers:
   • Web conferencing technology
   • Webinar presentation and timing
   • Q&A
   • How to handle a loss of audio or web access

8. Pick a good conferencing vendor - There are many web conferencing vendors out there. Can yours handle your volume and support you when there’s a problem?
9. Make the most of registration - Every time someone registers for your event, you have a chance to learn more about their interests and needs. Include different touch points like demos and white paper downloads in all registration emails. Don’t Forget - Automate the registration process as much as possible and make sure your metrics capture what happens.
10. Respect Your Audience - People take time out of their day because they are interested in solving a problem. Hard sell doesn’t work. Soft sell does.

Steven Schwartz is president of PowerWebResults.com specializing in helping companies produce great webinars, geneate leads and harness the power of the web.

Your donors read your donor newsletter to discover news about
themselves. You are of secondary interest.

Like you, your donors and members read what interests them.
They donate money to causes that interest them. They read about
people that interest them. That’s why they support your
organization–because you interest them. Your donors read your
donor newsletter to learn what kind of difference they are
making in the world, through your organization.

This is why the donor newsletters that generate the highest
readership among donors and members–and attract the most
gifts–are the ones that focus on the needs of donors and
members and not the organization. They are donor-centered. A
donor﷓centered newsletter inspires donors to act. It
motivates them to give. And it encourages them to remain loyal.

This doesn’t mean that every newsletter story you write has to
be about your donor. It simply means that you must make the
donor the hero of every story possible. Here are some practical
ways to do that.

Write stories that show recent gifts hard at work

Donors give to make a difference. They want their financial
contributions to right a wrong, change attitudes, eliminate a
problem that keeps them awake nights, and help the downtrodden
and underprivileged. When your donors pick up your newsletter,
they are looking for stories that demonstrate that their gift is
accomplishing their goals.

So make sure your donor newsletter contains plenty of news
stories that show donations at work. Show the link–explicitly
or implicitly–between the donor support you received and the
good you are accomplishing because of it.

Describe recent successes

Whenever possible, publish news stories that describe
accomplishments that interest your donors. Some accomplishments
(staff promotions, for example) will interest your staff or your
board of directors more than they interest your supporters.

The closer the accomplishment is to the heart of your mission,
the more likely your donors are to find the story appealing.
Your challenge with each newsletter issue is to uncover these
accomplishments. And if you can’t find any obvious ones, you
need to turn mundane accomplishments into donor-centered
accomplishments.

Inspire readers with your vision for the future

Would you vote for a political party that had no platform? Or
invest your life savings in a public company that had no
strategic five-year plan for improving profitability or
increasing market share? Or send your children to a college that
hadn’t changed its curriculum since the Internet was invented?

Informed donors want to support museums, universities,
hospitals, women’s shelters and other non-profit organizations
that are thriving today–and have a plan for thriving tomorrow.

Avoid “Nonprofit Navel-Gazing Syndrome”

Some non-profit organizations suffer from what Jeff Brooks,
senior creative director at the Doman Group, a direct marketing
fundraising agency, calls “Nonprofit Navel-Gazing Syndrome.”
This condition causes non-profits to believe that donors must
see the world the same way they do. This leads to a lack of
respect for donors who do not share their vision, and an elitist
attitude that prevents effective fundraising.

Brooks lists a number of symptoms of Nonprofit Navel-Gazing
Syndrome:

- news about back-office staff

- photos of wealthy (non-typical) donors presenting giant
cheques to your organization

- photos of people standing around (maybe holding wine glasses)
at your fundraising event

- articles that have the sole purpose of educating your donors
(instead of trying to stir their emotions)

- stories about your methodology

The proven remedy for Nonprofit Navel-Gazing Syndrome is
newsletter stories that put your donor–not you–in the center
of the action.

© 2006 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message).

I’m a big believer in making smart investments — that is,
I won’t hesitate to pay for marketing if I have good reason
to believe that I’ll reap big profits from the campaign.
But at the same time, if there’s an effective, free method
of promoting my business, I sure wouldn’t turn it down!

That’s why I write articles.

Articles help to build your reputation as an ‘expert’ in
your particular field. Over time, they build credibility,
and through credibility, trust. And we all know that
people tend to buy from those they trust!

If you have some basic writing skills you can benefit from
writing and distributing your articles. Here’s a quick
overview of how it works: you write an article based on
your own experiences or research. Make it informative or
entertaining (or both), depending on the audience you’re
trying to reach. At the end of your article you include a
‘resource box’. This small blurb (usually 5-7 lines long)
provides a description of your business and a link to your
website URL and/or email address.

You then offer your article, free for reprint, to other
sites or newsletters within your target audience. In
exchange for this free content, the webmaster/editor
publishes your resource box. Readers that appreciate
your writing can click on your link to find out more
about you and your business.

How to Find Editors that Accept Submissions
———————————————

You can manually find and email editors within your market,
asking if they accept submissions. It’s tedious and time-
consuming, and often times you won’t receive a response…
but it can be done.

However, why not make a small investment in exchange for
your time (and sanity!)? Article promotion services such
as WriteBusiness can distribute your work for a fee,
http://www.writebusiness.com/article.html. Or do the
legwork yourself by purchasing a membership into a
convenient ezine directory where you can quickly and
easily find editors who accept submissions. One such
service is http://www.buildyourhomebiz.com/directory.html.

If you choose to do the work yourself, create and
maintain a list of editors in your target market that
accept articles. This will save you from having to
do the research all over again when you write future
articles! Include a brief ‘cover letter’ with your
publishing guidelines each time you distribute an
article.

Building Your List Over Time
——————————

An easy way to continue to build your list of editors
is to place a simple form on your website, inviting
editors and webmasters to subscribe to your article
distribution list. This one technique has grown my
list by about 15%!

Websites Where You Can Promote Your Articles
———————————————-

There are many niche websites that accept articles. Here
are a few to get you started; these are sites that accept
articles on most topics and make them available to others
for reprint:

= Article Announce, an email distribution list,
http://groups.yahoo.com/group/article_announce/
= EzineArticles.com, http://www.ezinearticles.com/
= GoArticles, http://www.goarticles.com/
= Hot Launch, http://www.hotlaunch.com/
= IdeaMarketers, http://www.ideamarketers.com/
= MakingProfit.com, http://www.makingprofit.com/

Of course, there are a large number of sites that accept
articles on specific topics such as health/wellness, small
business, active living, and so on. Distribute your work
to these sites as well.

At first you’ll find that your articles may only bring
in a small trickle of traffic. Over time, though, as
you become better known, you have the potential of creating
a steady stream of targeted traffic from the newsletters
and sites which publish your work. And to think it all
started with a simple article!

About the Author

__________

Angela is the editor of Online Business Basics, a practical
guide to building a profitable Internet business on a
beginner’s budget: http://onlinebusinessbasics.com/article.html .
Request a series of 10 free reports to get you started:
mailto:businessbasics@workyourleads.com

You may not realize it, but this time of year (Spring time) is prime earning season. It’s time to make some money to pay for your upcoming summer holidays. So just what are you doing to boost your business, and to stay up to date with what is going on?

As an affiliate marketer, you need to be up to speed with the right products. The right products means having the most current ones. There is such a high turnover in products, that staying up to date has become a challenge. New products are being released at breakneck speed, every week sees a new high-powered program.

And they get more and more expensive. Most of the new releases are not just ebooks, but rather massive collections on CD or DVD, or are specialty products or programs. New membership sites proliferate, and they cost anywhere from $29 to $100 per month. Incredible.

The hot products being released cost from $200 to $1,000. The promotions are so well orchestrated, and executed by the powerhouse affiliates, that the products are gobbled up like crazy. Of course, the products have great value and one can learn a ton from them. But the prices really are reaching heights never before seen.

Our biggest challenge is to get in as an affiliate in time to promote them before the big guns gobble up all the sales. Well, you just can’t. Unfortunately, if your list is not big enough, you just don’t get an invitation to JV with the owners of these new products. It is very frustrating. Makes you feel left out. For now.. but in time, your turn will come.

Do I have an easy solution for you? Regretably, I do not. But you should realize that the next step you must take, is to continue to grow your mailing list, and as quickly as possible. These things are never that fast, and it takes time to build trust and rapport with your readers. But be patient, persevere, and it will all come in due time.

Meanwhile, you need affiliate products to offer your people, so you should accept the better ones available, products that are not the over-priced high flyers, and that you can easily sign up for as an affiliate. Here is an example:

Please go to Best Affiliate Products at my Best Products tab. At the top you see a brand new section called the Newbies Corner. Here you will find 2 brand new products on CD specially targetted to newcomers who want to set up an online business.

They both have affiliate programs, and you could promote these products successfully. That are both reasonably priced, and thats good for both your customers, and you as an affiliate. Your clients don’t feel they are being taken advantage of, and you still can make a fair commission on each sale.

I own ezWeb Business Builder, and find it well worth the price, it really has terrific value. Not only do you get advice on what to do, but you are also prompted to actually perform the task. So it’s a real hands-on experience, and a unique concept. Kudos to Jim Daniels.

The authors were smart enough to price them both reasonably, because they realize newbies shouldn’t have to pay too much to get started online. So sales are brisk, and you could do well reselling these products. Furthermore, these products have the potential to endure for many months, or more. Some new products get promoted so hard, the market is saturated in no time.

I find it to be a great advantage when you own what you resell. Of course you can’t buy them all, so you must choose carefully, and fight the urge to overspend by buying everything that is released.

To round out your affiliate portfolio, you also need to offer products that are business basics, that business owners need to operate their business. Web hosting services are a perfect example, and you can see that I offer SBI on my Best Products page. The beauty of this type of income is that it’s recurring. You get your repeat commission every time a subcription is renewed.

One more example I should give you, as to what you can sell. You need the medium priced products from a winner like Corey Rudl. I purchased his Insider Secrets course for $197. It sounds like a lot, but the value is really there. And the 2005 Uprade version was released in April.

They sent me 2 huge binders with all the lessons, plus 2 CDs, plus other bonuses. One reason I bought it, is the advantage of owning the product gives you the ability to write about it intellegently. Giving your readers a full review is always a good idea.

Another advantage in offering these medium priced products from ‘brand names’ like Corey Rudl or Jim Edwards, is that they are well established winners. They pay a very good commission, and the dollars add up fast. Just one sale of the Insider Secrets course can make you $65 or more.

One final tactic for your affilate efforts, is to make a deal with the product owner, and offer a discount for a limited time or a limited quantity. You sometimes can have exclusive rights to the special discount.

Again, an example… At my Best Products tab, at:
Best Affiliate Products you can frequently see super product promotions.

So, enough for now. You have my thoughts as to what type of products to sell as an affiliate. Keep up the good work.

Fred Farah
copyright 2005

About the Author

Best Affiliate Products and Niche Market Strategies
Subscribe to Niche Market Strategies Newsletter
And Niche Madness 7-day email course
Best Affiliate Products

As home based business owners, when we do marketing by email we ask ourselves, “Why are many of my subscribers not reading my emails? Why are they not buying my products?”

There are many reasons why your subscribers don’t WANT to buy YOUR products. The 3 most common reasons are:

1. Every email they get from you is about products that helped you.

2. They feel you don’t really want to solve their problems because you don’t know anything about them- but their email address.

3. Your emails have a “one size fits all” message. Your emails make them feel like one in a crowd, not like a special subscriber.

It’s not too late to change those common mistakes! Commit to really care for them. You’ll see them forwarding your emails and you’ll get more free targeted traffic!

Even more, they’ll look forward to hearing from you. Hence, make them feel special using these 3 tips in your email marketing campaign.

Tip 1) Don’t send the same message to all your subscribers. Have your subscriber list divided into at least 3 sublists like by country, US state, date subscribed, and interests.

Sublist 1: Country, US state of where they live

Have a great product you know will help your subscribers save time? Don’t tell all your subscribers about it at the same time. Think of ways to make your various subscribers feel special.

• For instance, let’s say most of your customers live in Ohio. Make them feel special with an email that says something like:

• I’m writing to you because you live in Ohio and your state is one of my top 3 states served. In other words, more subscribers have bought my product “5 tips ebook” than in most states in the country! As my way of saying thank you, I’m offering you, (and only my Ohio subscribers) this related product at 40% off the purchase price! I’m only offering this special for 4 days. After 4 days, all my subscribers and website visitors will need to buy it at regular purchase price. I’m glad to serve you.

Sublist 2: Date they subscribed

Think of ways you can mention the date they subscribed to your newsletters and product offers.

• For example, Hi Julie, you subscribed to my “top restaurants in Maghreb” newsletter in September. September 14 is my birthday and I’m happier every year knowing that I’ve helped people like you Julie, save time and money eating well in Maghreb. As my way of saying thank you, I’m sending this free special report on “How to cook a delicious Maghrebin Tangia in less than 20 minutes” to all my subscribers who subscribed in September.

Sublist 3: interests or preferences

Get to know your subscribers like you know your friends. It’s easy and quick. In your emails begin to write a few lines on your own interests.

• For instance, name where you went for a vacation, how you spent the weekend, or music preferred. Many subscribers will email you back sharing their interests.

Tip 2) The first paragraph must include the specific benefits they will get when they finish reading your email.

Your subscribers have too many emails to read. Why should they read YOUR email? Write whether they’ll get more money, time or love with your information.

• For example, your “weight loss tips’” newsletter has an article on ordering meals at restaurants with natural sugars in carb-rich foods. How can you get your subscriber excited? Offer the benefit of keeping the extra pounds off. For instance:

• Hi Julie, Welcome to this week’s weight loss tips by officialoverweightnomore.com . Today’s article will show you how these 2 natural sugars in carbs cut YOUR cravings by a whopping 80%. Start eating them this week so you can beat mood swings and have more energy during the day! Say goodbye to fatigue. Enjoy! [article full text goes here]

Your subscriber will get excited about keeping the extra pounds off when they read “cut your cravings by a whopping 80%.” Your subscriber will be glad to know your helping them lose weight with specific tips at the beginning of your email. You bet they’ll skim over the article, and not put it off to read later.

Tip 3) Treat your subscriber like a friend by writing specific emails, using numbers or percentages AND words like “you” and “your.”

For example, in your latest “weight loss tips” e-newsletter you wrote 3 tips to help people lose body fat. Just how do you grab your subscriber’s attention? Be specific.

• Hi Julie, This week’s weight loss tips from officialoverweightnomore.com will show you some foods that help you lose your body fat. Get ready to add the protein that melts away 20% of your body fat in your meals. The next time you’re dining out, know which dairy to order so you burn 81% more belly fat. [your specific tips and research proof goes here]
  See how using specific numbers like “20% of your body fat” make you WANT to read more?”

Once you use these 3 email marketing tips, many more of your subscribers will read your emails. Remember, send customized emails to your sublists, and tell them specifically with numbers and percentages what benefit they’ll get once they finish reading your email.

Ashley Keane offers tips on how to start an internet business & profitable internet marketing tips on http://www.EarnYourOwnMoney.com. Click on http://www.earnyourownmoney.com/SalewithEmail3.html to get Your Free 7 tips on ‘Writing Profitable Business Email Campaigns - like figuring out the best day and time to send them.’

Targeted traffic (or the lack of it) is what determines the
success or failure of any commercial website. A site can receive
thousands of visitors per day and still fail if most of that
traffic isn’t targeted.

What is targeted traffic?

Have you ever clicked on a link or an ad only to discover that
the site you land on has nothing to do with what you thought it
would? Have you ever been redirected to another website that
offers something you aren’t interested in?

If so, your visit to those websites consisted of untargeted
traffic because you simply weren’t interested in the item(s)
being sold on those sites. You got there expecting one thing but
found something different. Or even worse, maybe you got there
without even knowing you were going there.

Receiving targeted traffic simply means receiving visitors who
are pre-qualified because they clicked on an ad or link that
accurately describes your site and/or what it has to offer. If
someone clicks on your ad that explains how you sell high
quality auto parts, the chances are very high that he/she is
actually interested in auto parts, perhaps even looking to buy
some!

But if someone clicks on your link that describes auto parts
only to discover that your site actually sells golf balls, you
not only have just received an untargeted (and probably upset)
visitor who has no intention of buying your product, you have
also wasted valuable bandwidth and possibly advertising fees!

How to get targeted traffic to your website

Obtaining targeted traffic is simple, but it isn’t easy. Here
are a few great ways.

1. Exchange links with other websites that specialize in the
same thing you offer. Many webmasters are reluctant to do this
because they see it as linking to their competitors. Such an
attitude is misguided and short-sighted.

Why? Suppose you have a link for your auto parts site on another
auto parts site. Anyone who clicks that link is obviously
interested in auto parts and is very likely to buy. Traffic
simply cannot get more targeted than this!

But if you’re like many webmasters, you’re probably thinking
“But I’ll be sending my precious visitors to a competitor’s
website!”.

Yes, that’s true. But your competitor will also be sending his
precious visitors to your website! It all balances out in the
end.

In reality, it more than balances out because the THEMED inbound
link to your website boosts your search engine rankings, which
in itself brings you even more targeted traffic from the search
engines!

In a nutshell, if done properly, exchanging links with your
competitors will always results in a net increase in targeted
website traffic and sales! Always!

2. Buy advertising space on high-traffic, relevant websites and
ezines. If you sell auto parts, a great place to advertise would
be on a site or in a newsletter that reviews autos/auto parts.

3. Build an effective pay-per-click advertising campaign for
your main keywords. And be sure to use relevant synonyms to
bring in the most targeted traffic possible.

4. Write articles that provide valuable information about the
items you sell, then offer those articles to other webmasters
for free to place on their site as long as they include your
link in the article. For example, if you sell auto parts you can
write an article explaining how to properly pick out high
quality auto parts and offer to let other auto parts sites to
publish it along with your link.

5. Create an ebook about auto parts with your link on each page
and give it away for free. You can even offer to let other
webmasters give it away for free (as a bonus, for example)!
These ebooks get passed down time and again, extending your
website’s reach and boosting its targeted traffic to ever higher
levels.

6. Buy Targeted Redirected Traffic from
www.BuyExpiredDomainTraffic.com. This high quality targeted
traffic is redirected from expired domains and not from
popups/unders. Your website will be seen in full page view by
real people interested in your product or service and it is the
only site they see.

Conclusion:

Lots of targeted traffic is essential for the success of any
commercial website. On the other hand, untargeted traffic is
very expensive (in more ways than one) regardless of how cheap
it is, and it does nothing for your bottom line.

If you’ll spend your valuable time building a great website and
getting lots of targeted traffic to it, you’ll enjoy great
success in your web-based enterprise!

Kevin Dube http://www.BuyExpiredDomainTraffic.com

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.

The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists’ opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet - based). That happened back in the pioneering age before 1995. These companies that opened the road were called “e-tailers”, as opposed to the traditional retailers (also known as “brick-and-mortar” retailers). During their limited life, these electronic retailers began to develop and frenetically introduced new marketing techniques based on the support offered by the internet.

The online technologies mentioned above developed in the context created by the e-tailers, they are widely used these days by B2C and B2B organizations. In other words, they evolved towards what we call now eMarketing (you can also spell it e-Marketing if you wish, the “e-” stands in both cases for “electronic”).

You might find as extremely useful and suggestive the perspective offered by the eMarketing Association (eMA). You heard a lot, especially over the past 2 years, about the decline of online businesses (or the decline of dotcoms), but this temporary difficulty can be viewed as a similarity to the impasse of Columbus during his expedition that made him famous more than half millennium ago. The initial “business plan” with which Columbus started this trip (that of bringing the Asian resources in his country and getting fabulously rich) was a complete disaster: catastrophic estimations, not enough resources allocated, total lack of information upon the environment he will develop his “business” in, but… he discovered America instead and changed the world for ever. In a similar manner, we can say that the dotcoms, despite their terrible strategies (if any), “discovered” by mistake the world of eMarketing.

As we already noticed, defining eMarketing is still highly problematic. Still, what do we mean when we use this term? As many other English words, the term was born by adding the prefix “e-” to a term already known and used, in this case “marketing”. The prefix “e-” is actually the extreme contraction of the word “electronic” and is quite omnipresent in today’s language of many people: “e-marketing”, “e-business”, “e-mail”, “e-learning”, “e-commerce”, “e-”, “e-”, “e-”…

The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses internet as manifestation channel.

A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities - advertising, customer communications, branding, fidelity programs etc. - using the internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer’s fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers.

At last, for those of you interested in a more scientific approach, we could say that eMarketing allows relational exchanges in digital, networked and interactive environments (acronym: DNI environments). Earlier in the history of eMarketing, it was conceptualized as being focused upon the exchanges, but today’s theoreticians suggest the exchange paradigm is a limited modality to define eMarketing.

Whichever definition you will choose to use, will depend on where exactly you need to use it and for what purpose. You can probably formulate a definition yourself, according to your own knowledge, experience and view upon what is eMarketing.

However, one conclusion needs to be drawn in connection with eMarketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.

Otilia Otlacan is a young certified professional with expertise in eMarketing and eBusiness, currently working as independent consultant and ePublisher. She developed and teach her own online course in Principles of eMarketing and is also a volunteer Economics teacher.
Contact Otilia through TeaWithEdge.com, her Marketing and eMarketing articles and resources portal.