Effective Advertising and Info Management

Affiliate marketing is a lot like e-bay. Various good and services are advertised on your internet site for this, every last purchase nets you a commission. There isn’t as much effort required, fewer operating costs, it sells whilst you sleep, and it is simple to master.

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Affiliate marketing is a lot like e-bay. Your internet site features merchandise for this, each purchase earns you a commission. There isn’t as much time involved, very low operating costs, it works 24/7, and it’s easy to master.

The first step you need to take is to make a choice as to what products or niche area most suits your business style. A way of going about this is, you need to find out what solutions to a given problem a particular market segment is expecting, and discover how you can help them. An effective method of accomplishing this easily is to look for unique extremely specific longtail keywords and phrases; there are less searchers for these in general, yet many more of these result in a sale. To get hold of these crucial keywords, you should use Micro Niche Finder. Data generated by this software or other computer programs and software can give you related keywords in an extensive list format giving worthwhile information to earn a head-start when it comes to placing on an internet search.

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You built a very good web site…

You have a great product…

You know that people are in NEED of Your service…

AND ALSO You want to Increase your sales FAST…

There is no wrong with that.

As a webmaster you should promote your web site. There are many methods of web site promotion. Some takes a little time before you start getting profits from it. Some give fast results.

Promotion methods like search engine optimization and Opt-in list building take a while.

Here are FOUR tips to increase your sales in short range of 2 - 4 weeks:

**1. Pay Per Click Engines:**

People beleive that pay per click engines are expensive. They are NOT if you know the six simple strategies of PPCs:

• Know your keywords

• Write a compelling ad

• Don’t enter in to Bidding war

• Monitor your bidding amount

• Landing page

• Track your results

For more explanation: http://www.webmasters-central.com/wp/se/ppctips.shtml

PPCs send you reliable amount of traffic even with 10 to 25 cents. Try Overture and Google Ad words.

**2. Recruit affiliates:**

Actually you need a cgi script that signs up your affiliates and tracks the clicks and commission. YOu have to install the script on your server.

You can see cgi scripts like that at: http://www.hotscripts.com/Perl/Scripts_and_Programs/Affiliate_Programs/

You can use affiliate networks like:

http://www.clickbank.net/

http://www.cj.com/

http://www.shareasale.com/

These are very good affiliate networks. You can keep your product before hundreds of affiliates that are willing to work for your product.

**3. Give free excerpts and ecourses:**

People love to receive free gifts and tools. Give away them with your logo and prominent web site links. DON’T forget to tell them that to join in your affiliate program and use the free software to give their web site visitors with their links. Right… Viral marketing.

Soon your free gifts will spread among the internet and getting you traffic.

**4. Joint Ventures:**

Say you exchange a link with another ezine publisher. Or an exchange of link with other web sites. Subscribers and visitors of those web sites are more potential customers for your product or service.

Before asking for a link or free ezine ad try to provide a link back to their sites. Before you ask a link:

• Focus on web sites and ezine that targets your product

• Subscribe to that ezine and see quality of ezine

• Writing articles and submitting to the ezines is a good method of promotion

Not only ezine ads, web site links, you can participate in joint ventures in many ways like special discounts to particular ezine subscribers, offering your product to ezine publisher in exchange of ezine ads etc.,

About The Author

Radhika Venkata - Subscribe to ‘EbookBiz Magazine’ which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

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We all know that selling involves finding and closing new clients. But where do you find them?

Below is a list of 19 places where you can look. Print these off and have a think about where you can find your best clients and start prospecting.

Not all of these 19 will be right for you. But, with a little imagination I am sure you’ll find out exactly where to find new sales. New sales this month and each month you keep looking. The business is out there, the sales are waiting for you so go out and get more sales.

1. Yellow Pages. An excellent source but widely used. Try starting from the back to the front as most sales people who use the Yellow Pages go from the beginning to the end. Or you can
access Yellow Pages for any city on the Internet.

2. Trade Shows. As you will find a lot of customers all under one roof this is an excellent place to meet new prospects. Where is your next trade show?

3. Newspapers. Review the, want ads, business section and business articles to get
company names and ideas as to whom you might want to approach. Also, look for corporate
announcements as well. The newspaper can provide lots of ideas

4. Industry Associations. Find out the companies and individuals who belong to
specific associationslegal, medical, engineering, and so on. Consider offering yourself
as a keynote speaker at their next meeting. They are always looking for ways to spice
up their meetingsmaybe you’re the answer. Lots of leads can be had here especially if you know your stuff.

5. Use your local library. Look in the current business publications, annual
reports, and an archive of newspaper articles on micro-fiche. Make a copy of relevant
articles, announcements, and want ads.

6. The Internet. If it’s not on the Net, it hasn’t been thought of or invented yet. Use it to retrieve valuable information about a specific industry, investigate new technologies related to your field, subscribe to mailing lists, tap into a newsgroup, and so on. As it is so vast make sure you use your time wisely here though. Don’t waste selling time here.

8. Breakfast Clubs. Consider joining a relevant one that helps you network. They are always looking new members. Alternatively, offer yourself as a speakerthey often look
for interesting people to feature as a keynote.

9. Friends and Allies. Remember the old saying its not what you know it’s who you know. Who do you know who can help you? Ask about. Sometimes your friend will help you just because you asked.

10. Previous files. Take a look through old files in the office. I’m sure you’ll find some orphan
accountsperhaps even some potential born-again accounts.

11. Business Magazines and Clubs. Join the relevant ones and keep track of who’s doing what.

12. You Own Internal Customers. Think of the non-sales employees that you work with. This can be a great place to get leads.

13. Referrals. Perhaps the best place to get new client introductions. Simply because you should have done a good job for your client. So who do they know that could do with you doing a good job for them. Have you asked all your clients?

14. Target a Vertical Markets. Pursue a specific profession and learn what you can about it. For example, it might be the legal or the medical profession. Get to know it inside out and be the authority in your chosen field. You will soon get known as the guy who knows the most.

15. General Observation. Keep your eyes and ears open. We are bombarded daily with thousands of messagesbillboards, radio, advertisements, banners, TV, and so on. Whats new within or around your territoryconstruction, an information sign on a
building, or remodeling in progress. Take an unfamiliar route to your existing customer
to see what’s going on in and around your territory. Don’t drive by and wonderstop in
and find out.

16. Acquisitions and Mergers. Read the business section of your local newspaper and
watch for any announcements of acquisitions and/or mergers. Your favorite account
could triple in size overnight and open up an opportunity to pursue new businessreal
growth. Armed with an endorsement as an incumbent, your chances of success within
the new company are excellent.

17. Social Contacts. Go outside your immediate circle of friends and family to
include neighbors, members of social, community and religious organizations; former
classmates and any other group whose members might buy the type of product or
service that you offer. Sometimes social events are an opportunity to meet new and interesting people. However, be tactful when pursuing these contacts.

18. Social Clubs. Consider joining a social club or a service club such as a Rotary Club,
Lions Club, or The Chamber of Commerce. It not only gives you an opportunity to
volunteer for a worthy cause, it is a great avenue for networking.

19. And now….Cold Calling. The dreaded cold call. Lets face it, we all have to do it so make your mind up to just do it. This really is the backbone to good prospecting. So make a point of learning from an authority on the subject. Your sales and you bank balance will benefit.

About the Author

Billy Stewart has been a top performing sales person, manager, coach and author for the last 18 years. He writes for the web site http://www.sellingskills.info.

Here you can find useful help, articles and products to increase your selling skills

Many business people (particularly solo-entrepreneurs) are always on the lookout for more customers. Who isn’t? (Actually I know a few, more on that another time.)

And every businessperson knows that customer growth takes time.

However, we are also told in books, seminars and workshops that it’s the little things we do every day that contributes significantly to that growth.

So what are some of the things we can do today, and possibly every day, to ensure consistent customer growth in the months ahead?

Here are 5 to start with …

1. Have Purpose - normally purpose is about the grand scheme of things. “What’s my purpose in life” and all that. That isn’t what I’m talking about. What I mean is: with each person, contact, phone call - have a purpose. You might say have a ‘mental objective’ for that next catch up coffee. In the next call you make, what do you want to achieve? When you next go through your schedule create a solid priority list for that day.

2. Don’t be a P.O.W. (Prisoner of Work) - what this means is that you will control your day. You will make decisions quickly and decisively. You won’t let other people’s agendas negatively affect yours. So decide now (yes, now!) what you’ll accept and what you won’t tolerate. If there is a person who constantly interrupts you, take steps to stop it happening (politely). Stay focused on your customers.

3. Decide who you want to talk to each day - suppliers, prospects, customers, colleagues. You decide who is important and make time for each of your priorities. If you put customers at the top of the tree, you’ll find that’s how you spend your time and energy. Write down their names each morning and make a call/visit or write a note/email.

4. Ask for feedback - this is exceptional. Find 5 customers every day. Call them or send them a survey. Ask them what they thought of the service and how it could be improved. Thank them for their input and send them a hand written note to say so.

5. Ask for referrals - if you do the 4 items above you’ll have created an opportunity to ask for a referral. So ask. But don’t be clumsy about it. After you’ve done all the necessary work, ask something like: “Thanks for the information Jim. Who else in your industry do you think could provide me some feedback on this?” or, “Thanks Jane, I need to ask a few more people about the X product. Anyone you know at the Chamber who could help?”

Note something when asking for referrals: don’t ask “Is there anyone who may be interested?” The field is too broad. You will have more success if you narrow the field to an area of focus like we have above: “your industry” and “the Chamber”.

If you have a Top 5 or Top 10 things you do each day, I’d be keen to hear from you.

Bill James-Wallace helps his clients grow their business through better and more strategic customer relationships. Drawing on his 18 years experience in the financial industry as a Sales Manager and Manager of Training & Development, he helps business owners play on the same field as corporate entities.

Bill can be contacted at bill@resultdrivensolutions.com
His blog-based website is http://www.resultdrivensolutions.com

Have you ever been in the position where you are getting, what you think to be, close to concluding the deal only to find your client comes up with objections?

Some would argue, as salespeople, we have not handled all the possible objections upfront, in other words we have not demonstrated our value proposition fully. However, in the real world objections at the last minute happen to all of us regardless of what we think we have done to conclude the deal.

What objection?

It is what we see as an objection and how we manage that objection that will give us the edge in closing the deal. I have been asked many times about how to handle objections and my initial stock answer is usually, “Have you fully demonstrated your value proposition to the client?” However, this does not serve a great deal of good if the salesperson feels inclined to think, “Of course I have.”

It may be true that the salesperson has indeed not identified some of these objections when going through the sales cycle, but that does not mean the end of the deal. The prospect is talking to us because they have a need and I would suggest that any objection is in fact an “Implied Need.”

Whilst the majority of objections are ‘Implications of Need,’ there are some that will be described as real; the ‘price objection’ and the ‘product objection’. These real objections are handled by reducing their impact with the value argument. Set them against the benefits that have been agreed already and their affect is minimised.

So, get into our minds that there are only two “real” objections behind why a prospect may not buy and you will find that any other objections can be handled - which will allow you to further demonstrate your value.

Prescriptive Reflex!

Many training courses promote the use of prescriptive reflex responses to the typical objections that a salesperson will encounter. Unfortunately such methods preclude us from seeing the objection as a positive contributor to the sale. As we have discussed, objections are really needs in disguise and by using the ‘reflex statement’ we are in fact ignoring the prospect’s views and needs.

Before we go on, let me give you an example. Read the statement below and consider the reflex response from the salesperson.

Prospect; “Right now we do not have the resources internally to manage such a complicated solution.”
Salesman; “If we could show you how easy it could be to make this possible would you buy from us.”

The prescriptive response from the salesperson will only harm the sales cycle. This is a wasted opportunity. There are real needs behind the prospect statement. In fact it is not an objection at all but a series of ‘implied needs’ which, if explored and developed, would enhance our chances of addressing all the customer’s requirements. Can you name all the “implied needs” in the prospect’s statement? Could you turn these “implied needs” into “benefit statements” which will help close our deal?

If you can’t see the implied needs, it does not mean you are bad at selling, it usually means that you may need to improve or hone your skills. Why not write down some of the “objections” you have encountered in the field over the last few months. Look at them and see if you can pull out the implied needs. If you want, email them to us and we will reply with the implied needs.

You could also read about BlueEskimo’s sales methodology, Real Value Selling©. It is all about the value proposition. This primarily describes the only reason, motivation or justification for an organisation or company to purchase any product or service. These values are also described as the ‘Buying Criteria’ - the reasons for choosing a particular product or supplier over another. These justifications are commercial and can only be described in financial terms, or the payback but not the price!

And if nothing else, next time you encounter an objection, remember it is only an implied need in disguise.

Kevin McLaren - Sales Trainer and business development
http://www.blueeskimo.com

You can either engineer your business by design or let it evolve by default. While the choice is clearly up to you I would strongly suggest the former over the latter. Creating a formulaic approach to business is not only logical, but it is without question the best practices approach.

Some would argue that business is very fluid and that too much structure stifles creativity and entrepreneurialism. While the previous theory makes a good sound-bite, it has been my experience that those executives who use it as their mantra don’t foster creativity, they create chaos and disruption. It is never a question of whether structure and process work, but a question of whether it was designed, implemented and managed properly. Moreover a well engineered formulaic approach to business does not exclude creativity, it stresses innovation as a key component.

A structure built with sound underlying business logic not only enhances creativity and an entrepreneurial spirit, it accelerates it. I have always subscribed to creating a formulaic approach to business. I developed the following formula for corporate success almost 20 years ago and whenever I have been able to apply it good things have happened:

Vision (Integrity + Quality + Innovation + Focus)
Great Talent (Process + Accountability)

If you attempt to solve the aforementioned equation you will find that the answer equals sustainable, profitable growth. You will also note that the variables contained in the equation strongly mirror the topics that I most frequently write about. This is no coincidence, but rather a strong indication of how important I believe these key success metrics to be. Success doesn’t just happen by osmosis and it doesn’t just happen because you work hard. Rather success is created through a combination of planned, purpose driven, consistent and intelligent efforts.

The formula referenced above will allow you to create brand equity, recruit and retain talented employees, create a positive and productive corporate culture, maintain a competitive edge, increase customer lifecycle value and generate sustainable revenue and margin growth. Don’t sacrifice what could be by settling for a haphazard approach to business…Engineer your business process through best practices design.

Mike Myatt is the Chief Strategy Officer at N2growth. N2growth is a leading venture growth consultancy providing a unique array of professional services to high growth companies on a venture based business model. The rare combination of branding and corporate identity services, capital formation assistance, market research and business intelligence, sales and product engineering, leadership development and talent management, as well as marketing, advertising and public relations services make N2growth the industry leader in strategic growth consulting. More information about the company can be found at http://www.N2growth.com