Effective Advertising and Info Management

“We are all infectious.

What matters is what type of infectious person we are.”

Have you ever noticed that some people’s laughter is
infectious; it makes you laugh. The average child laughs at
least 100-200 times a day. But, the average adult only laughs 10
to 15 times a day!

One of your most valuable assets is a good sense of humor. In
general, humorous people are fun to be with, have less stress
and a healthier outlook on life.

Other people possess so much enthusiasm it rubs off on those
around them.

There are also people who have such a positive outlook on life
that you find talking with them helps you to be positive. And,
there are those who are so motivated to excel they actually
inspire others!

On the other hand, some people are so depressing, so negative,
and so cynical, they only bring you down.

Which type of infectious person are you?

A tiny, yet powerful coach said, “The things that held you down are going to carry you up, and up, and up!…You’ll be the world’s only flying elephant!” That line was delivered by Timothy, the friendly mouse and cheerleader in one of my all time favorite Disney movies– Dumbo. The tenderness of that movie always makes me cry. What inspires me about it is the way our little elephant hero triumphs over rejection and learns to believe in himself.

Facing rejection is hard for everyone, and if you’re in a service business where your product is YOU, the fear can be paralyzing at times. Yet, in order to succeed, you have to be willing to put yourself out there and believe that you can do it! And that is especially true in the early phases of your business. When it’s all hard work and results haven’t shown up yet, all you’ve got is belief to keep you going!

Here are a few things I’ve learned about getting through fear and developing belief:

Your belief must be greater than your fear. It can be a struggle, and there are days when fear wins, but keep paying attention to what’s working for you. Acknowledge your successes, great and small. Authentic belief is built through repeated positive experiences, so pay attention. You want to develop positive beliefs, not more negative ones!

Believe in yourself–not circumstances. This one is tricky. If you haven’t developed belief in yourself, it’s tempting to place your belief in something else like a job, a business partner, the economy, or a certain opportunity. This can be good for awhile, but it’s a simple fact of life that people, places, and conditions are changeable. Your success is ultimately created by you, for you. Be willing to take some risks, and be sure to claim your rewards.

All great endeavors will be tested. Facing one’s fears can require tremendous amounts of self-work and courage. If it’s something you really, really want, it can take years. But then at some point you make the leap into action and it’s glorious! You’re flying high and free. Then oops, something doesn’t go according to plan and you begin to fall a little bit. That can be so scary! Setbacks do not mean you’re failing. Use them as opportunities to deepen and refine your true beliefs.

You’re a natural born flyer–the world’s one-and- only “you.” The magic feather of “belief” is the mind’s way of remembering what is already true.

Jaya Schillinger “The Turnaround Queen” at http://www.InspirationInc.com is a certified life coach & small business consultant with over 20 years of business ownership & management experience in the fields of personal development, health, and beauty.
©2005 Jaya Schillinger, Inspiration Inc.

My name is Greg Ryan. For the last twenty years I have counseled thousands of personal trainers, fitness directors and gym owners on how be successful in the health and fitness industry. No matter where I go in the world, no matter the size of the gym the biggest reason for their lack of success is all the same. My question is, “Do you want to be a mediocre Personal Trainer or do you want to be a GREAT one?

Most of you will only be good ones if you are lucky. Only about five percent of you will be GREAT. What I mean by being a great personal trainer falls into three categories: love what you do, self employed and make a six figure income consistently. Here is how:

Part B: B is for Business

When running a personal training business there are four virtues you want to live by; Honestly, Authenticity, Modesty, and Generosity.

Honesty

When someone asks you a question about exercise, fitness, or a health in general, it is ok to say, “I do not know the answer to that.” Don’t stop there, close the deal. Find the correct answer, and explain your findings. That action will give you more brownie points and build more credibility than anything.

Authenticity

The more transparent you can be, the more your clients, players and customers will respect you. I do not paint them a pipe dream picture.

Modesty

Keep your head on straight. As in golf, you are only as good as your last shot or your last client.

Generosity

Give people more than they expect in service. Write articles, go food shopping, what every it takes to keep a client happy and getting results.

Here is the Intro to my e-book - “It’s NOT about the Numbers!”

This book focuses on the client side of the personal training industry; however you must not deny the business side of your career. There are a few things worthy of mentioning that should be taken serious when running a company like the structure of the business, marketing, and professionalism, Yes, being a personal trainer is running a company. You are the company. You are the business, so you need to take yourself serious and treat it as a business.

Being a professional fitness trainer is just that. You are a professional. It is a business so treat it as serious as if you were in any other business. Whether you make one hundred dollars a year, or thousands it does not matter. If you take what you are doing serious your clients will too.

Think like a CEO

A trainer and coach who are sold out should act no different than a CEO of a company. You are a CEO, so then think like one.

Greg Ryan is a Health club and personal trainer consultant, high profile fitness expert and former employee of Kathy Smith. He is best selling author of “It’s NOT aout the Numbers!” Discover how to make $100,000 year after year For FREE MINI COURES email me at greg@resolutions.bz

How can one regular individual help make this world a better place. This is a question I ask myself quite often. In our daily life we want the good things. Our educational system teaches us to get a career, have a good social standing, to become something. Materialism is popular; we want a nice car, a nice home, and nice clothes. We achieve this is by earning as much money as we can in order to attain a certain lifestyle. So money becomes important and relationship begins to be about what you can get from another.

No one denies that we need skills. There are many positive things achieved through our education. We have had many amazing inventions. However there seems to be many imbalances, on one side of the world we have everything and on the other there is great poverty.

As an individual you can feel hopeless in the wake of all that is going on in the world. Your actions may seem useless, when weighed against the greater scheme of things. Environmentally your recycling may not add up to much. Why bother anyway if everyone else does not care. What will I be left with?

There are no easy answers. It is true, The thing you do will not add up to much, if you compared it to everything else. So what can an individual do? It is easy to say care, have affection, be patient, help others.

The truth is you can do this. The truth is you can make a difference. This difference may only be in one person’s life but it is a difference. However if the reason you do these things is to feel good about yourself then it is more about you than others.

If your question is why should I? or what will I be left with. Then the inevitable answer is that your chief concern is about yourself. In the outward fashion you may take action but ultimately you will not be helping, you will be adding to the problem because you perpetuating the importance of me, myself and I.

The truth of being selfish is hard to deal with. You may have all sorts of reactions to it, like tomorrow I am going to think of others. The problem is, this is a reaction. Reactions are always in conflict with themselves. Therefore you will always be just reacting and not understanding.

To really help this world you must begin with yourself. You must find out the truth of who you are. Sure you have to eat, sure you need a roof over your head, and sure you need money. No one can deny these things. However beyond that, why do you need self importance or self indulgence? Find out for yourself. Take time out and ask this question of yourself. Do it today.

Learn about living a healthy life in the comfort of your own home with educational Health DVDs. Learn how to Reduce stress in your life today.

Paul Hegarty is the owner of learningfromdvds.com. Price compare Yoga DVDs, read reviews, download free E-books. Read this month’s e-book on “How To Spot A fraudulent Email”. Grab your free copy today.

If there is one thing you can do in your coaching practice to dramatically increase your client-attracting abilities it is to become crystal clear on exactly who your ideal clients are.

However, in my experience working with coaches to help them to identify their target clients, this is easier said than done. It takes work. It takes effort. It takes… thinking!

“Few people think more than two or three times a year. I’ve made an international reputation for myself by thinking once or twice a week.”

George Bernard Shaw

To help you to identify your ideal target market, I’d normally recommend that you look at a number of key areas. This normally involves techniques to help you to get clear on who you would ideally like to work with in your coaching practice.

However, there is another way that can sometimes be quicker and easier too…

Which type of clients do you not want?

You see, effective marketing is as much a process of screening out clients you don’t want to work with as it is in selecting clients you do want to attract into your coaching practice. Whilst at first this may seem counter-intuitive, it will dramatically increase the effectiveness of your client-attracting efforts.

Here are some points to think about:

1. Past clients - Think back on the clients you’ve worked with so far - paid, pro-bono or otherwise. Did you have any clients you didn’t particularly resonate with? Have you had any clients you’ve really not enjoyed?

2. Current clients - Are you working with any clients at the moment that you find hard or not enjoyable? Do you have any clients you don’t particularly resonate with?

3. Flip it - Consider the characteristics of people you’ve listed in points 1 and 2 above. How would you describe them? Now flip these characteristics over to positive attributes that you prefer. This will give you pointers on the type of clients you do want.

4. Note it - Write out a description of the type of clients you do want to be attracting into your coaching practice. Often, these will be the opposite of the points noted above.

As way of example, in the early days of my coaching career when I had a general coaching practice, I found that I attracted people from a wide range of backgrounds and personalities Most were enjoyable to work with but some client calls I did not look forward to at all.

Using the process above, I identified a client who was pretty self-centred and particularly avaricious. Flipping this over I was able to get clearer that the type of people I wanted to work with cared about others as well as themselves.

If you’re in a position of working with some clients you may not enjoy, you may want to consider the steps above. Otherwise, you’re not serving the client, your practice or yourself well at all. Doesn’t it make sense that if you work with clients you enjoy then everyone wins by getting better results?

Shaun O’Reilly is the founder of Authentic Practice and works exclusively with coaches to help them to build successful coaching practices. He is also the author of The 5 Biggest Mistakes Coaches Make in Marketing and How You Can Avoid Them. To get your free copy just go to: http://www.authenticpractice.com/